G-Shock and In4mation team up for a third installment collaboration watch. After their highly successful color ways from last year, G-Shock and the Hawaiian-based brand have concocted another color scheme with the popular G-Shock GLX-5600.

Decked out in subtle coral, the new GLX5600XA-4 harbors a hidden message in the backlight. Aloha, among the most sacred and powerful Hawaiian words, is revealed when the backlight is used. In the Hawaiian language, it can mean hello or goodbye and it can also mean love and affection, aloha truly captures the spirit and roots of the In4mation brand.

“We wanted a color that reflected our Summer Line which based on the beach lifestyle…

Casio celebrates the arrival of fall with their new Crazy Color collection: four rich color-ways across the G8900 G-SHOCK series and three new neon highlighted GA100C watches that compliment your mood and style this season.

With a nod to fall colors, the four new color-ways in the G8900SC watch model – rich teal, deep red, dark grey and vibrant yellow – compliment a dark watch face & contrast detailing.

The G8900SC-1B features a black case with teal detailing and strap and clean white accents. The G8900SC-1R pairs two bold colors together with its black casing and dial and deep red strap with coordinating button detailing, while the G8900SC-1Y – the brightest option for the season – offers a jet black dial face with bright yellow strap…

Military inspired, the new limited edition G-Shock series embodies toughness and technology with a covert edge. These models feature stealth, matte black cases & bands, including buttons finished in black IP (ion plating). The DW5600MS-1, DW6900MS-1 and G9000MS-1 are equipped with reverse LCDs and red numeric displays. For non-stop performance, the Frogman, GW200MS-1 is equipped with Tough Solar Power. All models feature their unique module ID codes printed on the bands.

“G-Shock continues to be a leader in technology and cutting-edge fashion for timepieces,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division…

Following on the heels of their announcement of pro BMX street rider Nigel Sylvester joining Casio as an official G-Shock team rider, G-Shock is proud to release Nigel Sylvester’s Signature timepiece, the GD100NS-7. The collaborative timepiece infuses Nigel’s street style with G-Shock’s toughness to compliment and withstand his riding needs.

The stark white band and contrasting black face features the BMX pro’s signature emblazoned in red. Keeping true to Nigel’s need for a tough and durable watch that can also be worn as a fashion accessory, the GD100NS-7 is Shock Resistant and 200M Water Resistant…

To commemorate the 10 year Anniversary of Lifted Research Group (L-R-G), L-R-G has teamed up with G-Shock once again to create a limited edition LRG x G-Shock watch; the Frogman GW206K-7. Following the success of the L-R-G x G-Shock watch “Time Is Money”, the exclusive “10 Years of Playing” model will be the first special brand collaboration watch using the Frogman model. Only one thousand units of this watch will be produced, making this a limited collaboration piece…

The new G-Rescue Gulfman (G9100R-4) captures G-Shock toughness in the vivid orange color associated with elite search and rescue missions. It is the perfect fusion of rugged features and specialized uses featuring water, shock and rust resistance, with an easily detected orange color to assist those who risk their lives for a living.

The titanium case back, and screw pins, that penetrate the band joints completely, are rust and corrosion resistant. Special titanium alloy button shafts offer an additional level of rust and shock resistance. For superior comfort and durability, the deep waved band releases stress from the tight fit that can occur with a wet wrist…

Casio America, Inc. introduces a new premium G-Shock watch - the MTG-1000 Hybrid Design. Incorporating the G-Shock toughness with sophisticated design, the MT-G Hybrid breeds the perfect balance of stainless steel and resin to deliver the ultimate level of shock resistance…

Designed with pilots in mind, the new G-Shock G-Aviation combines superior technology with practical functionality. Advanced features and refined style make this men’s watch perfect for the boardroom and the cockpit.

Reminiscent of an aircraft console, the G-Aviation features an Arabic luminous index so 12 O’clock is instantly visible, the no reflection face provides visibility in the sunniest condition, the large buttons make operation a breeze and the function indicator shows mode, battery level and radio wave reception…

Always reinventing the classic G-Shock, Casio America, Inc. is proud to release the Vintage Colors capsule collection comprised of two classic styles, in three color options. This new color series showcases the classic black and white and includes the introduction of navy to G-Shock’s color portfolio. The DW6900HM-1, DW6900HM-2 and DW6900MR-7 timepieces have a semi-gloss treatment to the bands and mirrored LCD’s. The DW6900HM-1, DW6900HM-2 also feature a distressed mirror treatment to the dial face, that give these G-Shocks both a modern and vintage appeal while the DW6900MR-7 features a polished metal front light button to highlight its mirror dial…

Designed with pilots in mind, the new G-Shock G-Aviation combines superior technology with practical functionality. Advanced features and refined style make this men’s watch perfect for the boardroom and the cockpit.

Reminiscent of an aircraft console, the G-Aviation features an Arabic luminous index so 12 O’clock is instantly visible, the no reflection face provides visibility in the sunniest condition, the large buttons make operation a breeze and the function indicator shows mode, battery level and radio wave reception…