Casio America Inc. seamlessly combines advanced timepiece technology with high performance functionality in the new G-Shock G-Aviation (GW3500B-1A). Preserving the G-Aviation legacy, the new chronograph possesses a cockpit inspired display and resistance to centrifugal forces like its predecessors. The GW3500B-1A also features a meticulously styled large case analog-digital face with distinctive black and yellow accents.

“We are pleased to expand the G-Aviation collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The new GW3500B-1A brings together the absolute best of G-Shock…

Casio America, Inc. proudly releases its second installment of the Limited Edition Go Green Project, an environmentally friendly series of G-Shock watch models. The collection features two new G-Shock timepieces GR7900EW-7 and G6900EW-7 with recycled paper packaging and advanced solar power technology.

High gloss white bodies with evergreen accents add personality to the Go Green Project…

Casio America, Inc. is proud to announce that the G-Shock GX56 timepiece plays a pivotal role in Lupe Fiasco’s latest music video “The Show Goes On.” Majestic in size, the GX56 is the largest case design (55.5mm x 53.6mm x 17.5mm) in G-Shock history, so it makes an impression the opening sequence of the video.

The video begins with Lupe getting ready to go on stage. He checks the time on his G-Shock GX56-1 watch before realizing it is his time to perform. The video then journeys his adventure from backstage on to stage, where he overcomes the obstacles that come in his way…

Casio America, Inc. proudly revamps a member of the G-Shock Mini Family, the Deco-G. Encrusted in hand selected crystals, the sleek GMN691G-1DEC embodies luxury with a black on black design, while the glossy band and gold reverse LCD add depth to the G-Shock Mini form factor.

Meticulously designed for stylish, active women who enjoy the rugged functionality of Casio G-Shock but have been searching for a more abbreviated proportion, the new Deco-G is reminiscent of the diamond encrusted G-Shock DW6900 seen on countless celebrities, but previously inaccessible to the mainstream consumer…

Adding a bit of absurdist humor to the most recognizable G-Shock silhouette, Casio G-Shock joins forces with Adult Swim in a co-branded partnership that will bring the cult classic Aqua Teen Hunger Force to the watch maker’s DW6900AS-8 model. Uniting dedicated fans of both franchises, the G-Shock X Adult Swim X Aqua Teen Hunger Force timepiece fuses G-Shock toughness and technology with the sensibility and style that has become synonymous with the late night television network…

Casio America, Inc. proudly debuts the G-Shock GWX5600B-7, a perfect pairing of the surf-friendly G-LIDE style with advanced timepiece technology. Beach fresh in a shiny black and white colorway, the new GWX5600B-7 features Self-Charging, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeeping for superior accuracy and performance.

Self-Charging, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change…

Delivering a distinct fashion statement, Casio America, Inc. introduces an extension to the Mirror Face Collection from its shock and water resistant G-Shock line, the DW6900SB. The rich metallic bodies paired with mirrored facades add a refreshing twist to the most recognized G-Shock DW6900 style and continue with Spring 2010’s wildly popular first generation of Mirror Face Timepieces…

G-Shock has teamed up skate brand DGK to create a timepiece to fill the void for rugged watches with skateboarders in mind. Founded by professional street skateboarder Stevie Williams, DGK is best known for its irreverent style and groundbreaking designs. The GX56DGK-1 fuses that eclectic approach with the most shock resistant watch in G-Shock history.

The G-Shock X DGK watch commands attention with its royal purple and black colorway. Complete with a reverse purple LCD, the GX56DGK-1 features a new triple density, triple layer structure for peak performing shock resistance…

Proudly crowning a new king, Casio America Inc. boldly debuts the G-Shock Ultimate Tough GX56. This latest edition to the G-Shock family seamlessly combines advanced technologies and the latest shock resistant construction. Majestic in size, the GX56 is the largest case design (55.5mm x 53.6mm x 17.5mm) in G-Shock history, nearly two times (2x) larger in volume than the classic DW5600.

Self-Charging, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…

After last summer’s highly successful collaboration to commemorate 25 years of protecting the world’s oceans, waves and beaches, G-Shock and the Surfrider Foundation have joined forces again to create a second co-branded collaboration watch. The GRX5600SRF-3 combines G-Shock technology and Surfider sensibility with a portion of the proceeds benefiting the non-profit organization.

Ecologically conscious, the G-Shock X Surfrider watch has Self-Charging, Tough Solar Power technology – a tiny, solar panel combined with a large-capacity rechargeable battery which enables a variety of energy-hungry functions to operate smoothly…