Following on the heels of their announcement of pro BMX street rider Nigel Sylvester joining Casio as an official G-Shock team rider, G-Shock is proud to release Nigel Sylvester’s Signature timepiece, the GD100NS-7. The collaborative timepiece infuses Nigel’s street style with G-Shock’s toughness to compliment and withstand his riding needs.

The stark white band and contrasting black face features the BMX pro’s signature emblazoned in red. Keeping true to Nigel’s need for a tough and durable watch that can also be worn as a fashion accessory, the GD100NS-7 is Shock Resistant and 200M Water Resistant…

To commemorate the 10 year Anniversary of Lifted Research Group (L-R-G), L-R-G has teamed up with G-Shock once again to create a limited edition LRG x G-Shock watch; the Frogman GW206K-7. Following the success of the L-R-G x G-Shock watch “Time Is Money”, the exclusive “10 Years of Playing” model will be the first special brand collaboration watch using the Frogman model. Only one thousand units of this watch will be produced, making this a limited collaboration piece…

Casio America, Inc.’s G-Shock brand is 25 years strong with the release of the limited edition gray skeleton — DW5025D-8.

The design and technology is adapted from the original G-Shock which has set standards with its ruggedness and shock resistance, but features a see through light gray band and bezel. A 25th anniversary logo is engraved on the case back marking its uniqueness.

In 1983, a Casio engineer designed a watch that would withstand a fall from atop a three-story building, creating the world’s toughest watch…

Casio America, Inc. introduces a new model from its shock and water resistant G-Shock line, the DW6900CS. Vibrant electric colors and smooth glossy finish add a new school twist to the old school classic G-Shock DW6900.

Available in three trendy color combinations, stealth black with neon green face and accents (DW6900CS-1), hot pink with silver face and black accents (DW6900CS-4), and the attention grabbing white with teal face and electric blue accents (DW6900CS-7). These new DW6900CS remain rooted in G-Shock toughness and technology…

After last summer’s highly successful collaboration to commemorate 25 years of protecting the world’s oceans, waves and beaches, G-Shock and the Surfrider Foundation have joined forces again to create a second co-branded collaboration watch. The GRX5600SRF-3 combines G-Shock technology and Surfider sensibility with a portion of the proceeds benefiting the non-profit organization.

Ecologically conscious, the G-Shock X Surfrider watch has Self-Charging, Tough Solar Power technology – a tiny, solar panel combined with a large-capacity rechargeable battery which enables a variety of energy-hungry functions to operate smoothly…

Never shy about trendsetting timepieces, Casio America Inc. unveils the new G-Shock X-Large Vivid Color Combi (GA110). Uncompromising in size and color, the GA110 features a 55.0 x 51.2 x 16.9 mm sized case with impressive combined analog and digital functions.

Defiantly monochromatic, the GA110 is available in three eye candy colors: superb cyan (GA110-2A), electric fuchsia (GA110-4) and acid kelly green (GA110-3) each with coordinated band, bezel, hands, and face. The innovative construction of the GA110 timepiece forms a unique multidimensional façade, at the same time holding true to the G-Shock pillars of superior water and shock resistance…

Casio America, Inc. is proud to announce that the G-Shock GX56 timepiece plays a pivotal role in Lupe Fiasco’s latest music video “The Show Goes On.” Majestic in size, the GX56 is the largest case design (55.5mm x 53.6mm x 17.5mm) in G-Shock history, so it makes an impression the opening sequence of the video.

The video begins with Lupe getting ready to go on stage. He checks the time on his G-Shock GX56-1 watch before realizing it is his time to perform. The video then journeys his adventure from backstage on to stage, where he overcomes the obstacles that come in his way…

The new G-Rescue Gulfman (G9100R-4) captures G-Shock toughness in the vivid orange color associated with elite search and rescue missions. It is the perfect fusion of rugged features and specialized uses featuring water, shock and rust resistance, with an easily detected orange color to assist those who risk their lives for a living.

The titanium case back, and screw pins, that penetrate the band joints completely, are rust and corrosion resistant. Special titanium alloy button shafts offer an additional level of rust and shock resistance. For superior comfort and durability, the deep waved band releases stress from the tight fit that can occur with a wet wrist…

Casio America, Inc. proudly releases its second installment of the Limited Edition Go Green Project, an environmentally friendly series of G-Shock watch models. The collection features two new G-Shock timepieces GR7900EW-7 and G6900EW-7 with recycled paper packaging and advanced solar power technology.

High gloss white bodies with evergreen accents add personality to the Go Green Project…

G-SHOCK has again combined rugged functionality and tough style with the latest addition to its ever-expanding range of technically fashionable timepieces: the GA100MC Military Cloth. By incorporating the raw durability of military stripped nylon webbing, an additional suggestion of adventure has been added to the iconic to GA100 series.

Built with G-SHOCK’s Magnetic Resist technology, this watch is resistant to the influence of magnetic fields encountered in modern life, resulting in minimal time deviation that would otherwise affect accuracy…