Following its 30th anniversary, G-SHOCK looks to the future; driving the brand into the contemporary women’s fashion space with the launch of its first watch line exclusively designed for women.

The G-SHOCK S Series is created for the influential, fashion forward woman that seeks a sportswear-inspired toughness to add to her modern style, while valuing advanced technology and precision in a fashion accessory piece.

Impeccably designed to represent female values, the S Series goes beyond the typical fashion watch to withstand the wear and tear of a modern and active lifestyle…

Casio America Inc. introduces advanced timepiece technology with superior performance in the new G-Shock G-Aviation (GW3000). An inevitable evolution to G-Aviation collection, the GW3000 provides a bigger case, at 52mm with high contrast markings, making it a statement piece for any male wardrobe.

Taking design cues from aircraft flight panel indicators, the new G-Aviation features a triple layered dial and frame display structure that gives the watch face a three-dimensional feel while increasing overall visibility. Brilliantly fabricated, the forged polyhedral metal bezel creates a uniquely handsome protective finish…

Casio G-SHOCK unveils a new collection of entirely modern watches with an all-over coating of a classic tiger and woodland camouflage prints that match the rough-and-ready nature of the watches. The camo series by G-SHOCK will be released in two waves this spring.

The first watch to hit the streets is the XL GDX6900CM, with multi-angle tiger camo printed case, band and dial, available in two colorways: tan and grey. With an emphasis on superior performance and unrivaled functionality, the GDX6900CM-5 and the GDX6900CM-8 are equipped with a 10-year battery and auto Super Illuminator LED light for high visibility under low-light conditions…

Casio America Inc. seamlessly combines advanced timepiece technology with high performance functionality in the new G-Shock G-Aviation (GW3500B-1A). Preserving the G-Aviation legacy, the new chronograph possesses a cockpit inspired display and resistance to centrifugal forces like its predecessors. The GW3500B-1A also features a meticulously styled large case analog-digital face with distinctive black and yellow accents.

“We are pleased to expand the G-Aviation collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The new GW3500B-1A brings together the absolute best of G-Shock…

Casio G-Shock has partnered with world famous tattoo artist, car customizer, illustrator and designer, Mister Cartoon, to create the limited edition DW6900MRC-8. Combining the classic DW6900 with Mister Cartoon's unique artwork makes it the perfect union of G-Shock toughness and street culture style.

Mister Cartoon has been a cutting-edge artist for over two decades. Originally a graffiti artist and a highly sought after muralist for lowriders, his artistic roots stem from the streets of L.A. Ever-evolving as an artist, Mister Cartoon soon raised the bar through tattooing.

What makes Mister Cartoon's tattoos unique are the intricacy and singularity…

Capping off the celebration of their 30th anniversary, G-SHOCK is honored to announce the final installments in a series of highly collectible and sought-after 30th Anniversary limited edition models. Capturing G-SHOCK toughness in the vivid yellow associated with lightning, this collection seamlessly combines both the legendary shock resistant structure with high performance functionality for professionals and avid timepiece enthusiasts alike.

The newest design in the collection is based on the best-selling DW6900, taking the recently released, GDX6900 and releasing it in conjunction with two versions of the icon FROGMAN of the Master of G Collection…

Casio America, Inc. announces a new monochromatic assortment of G-Shocks that are sure to turn heads. Using a combination of classic styles and some recent case introductions, G-Shock puts a clean, bold look together in a series for their Blackout & Whiteout capsule collection. Consisting of four hero styles; the GDF100BB-1 and the GA120BB-1A featured in solid matte black with high gloss accents and the DW6900WW-7 and GD100WW-7 are available in crisp white with eye-catching mirror dial treatments.

BLACKOUT SERIES:

The GDF100BB-1 G-Shock features the front-facing pressure and temperature sensor built into the case/bezel at the 9 o’clock position…

Casio America, Inc. proudly unveils the Limited Edition Go Green Project, an environmentally friendly series of G-Shock watch models to commemorate Earth Day’s 40th Anniversary. The series is compromised of three new G-Shock styles G5600GR-7, G6900GR-3 and G2300GR-3 with 100% recycled paper packaging, advanced solar technology and Earth Day inspired color ways.

Each incarnation of the Go Green Project features advanced Self-Charging, Tough Solar Power technology – A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…

Casio’s flagship timepiece collection proudly announces the newest edition to the G-Shock family, the GDF100. Designed with the avid outdoorsmen in mind, the GDF100 has a built in twin sensor and rugged construction to withstand any adventure.

A brand new case design for G-Shock, the GDF100 has a front-facing pressure and temperature sensor built into the case/bezel at the 9 o’clock position. The pressure sensor measures barometric pressure as well as converts barometric pressure readings into relative altitude readings based on ISA (International Standard Atmosphere) conversion values stored in the watch’s memory…

Military inspired, the new limited edition G-Shock series embodies toughness and technology with a covert edge. These models feature stealth, matte black cases & bands, including buttons finished in black IP (ion plating). The DW5600MS-1, DW6900MS-1 and G9000MS-1 are equipped with reverse LCDs and red numeric displays. For non-stop performance, the Frogman, GW200MS-1 is equipped with Tough Solar Power. All models feature their unique module ID codes printed on the bands.

“G-Shock continues to be a leader in technology and cutting-edge fashion for timepieces,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division…