Casio announced today the release of the GB-6900B/GB-X6900B shock-resistant watches. These new watches support Bluetooth v4.0 with low energy wireless technology enabling pairing with a smartphone to control a smartphone music player from the watch, or adjust watch settings from a smartphone.*

Last year, Casio G-SHOCK released the GB-5600AA and GB-6900AA watches that can communicate with an iPhone or AndroidTM smartphone, which enabled features such as an audible, vibration and display notification on the watch when there is an incoming call or email, and auto synchronization to time data received from a paired smartphone…

Casio announces the second installment of military inspired watches. The popular Solar Military collection has expanded with the introduction of 2 new styles offered in navy blue. The two new colorways encapsulate G-Shock’s brand ethos of rugged and tough technology.

The Military Navy series features shock and 200M water resistance, tough solar power, full auto EL or LED, world time (48 cities + UTC), four daily alarms + one snooze, 1/100th second stopwatch, countdown time, 12/24hr formats and mute function. In addition, the GR7900NV-2 model includes tide and moon graphs…

Casio G-SHOCK is set to release a new lineup of Garish Color timepieces this July. The recent assortment of Garish Color watches come in black and white as well as brown and gold tones with subtle bursts of metallic. Devised to withstand immense shock and water resistance, the latest run of Garish Color models are perfect for the long summer days by the beach as they are equipped with advanced performance technology perfect for an adventurous summer lifestyle.

Two of the new models, the GA110GW-7A and GA110BR-5A, showcase a layered analog and digital display and come in either white with a black dial or brown with a gold dial…

G-SHOCK celebrates the arrival of spring with their new Sporting Colors collection; three rich color-ways across the popular GD120 G-SHOCK series that celebrate athleticism and style.

With a nod to popular team sport colors, the three new color-ways in the GD120 model – defining black, bold blue, and eye – catching green – compliment a digital watch face with contrast detailing.

The GD120TS-1 features a black case and strap with red accents, while the GD120TS-3 features a green case and strap with white accents…

Casio America, Inc. proudly debuts the G-Shock GWX5600B-7, a perfect pairing of the surf-friendly G-LIDE style with advanced timepiece technology. Beach fresh in a shiny black and white colorway, the new GWX5600B-7 features Self-Charging, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeeping for superior accuracy and performance.

Self-Charging, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change…

Casio America, Inc. introduces a new premium G-Shock timepiece collection — the Rose Gold Series. The new Rose Gold series offers a trendy combination of rose gold accents matched with matte black IP (ion plating). Impeccably designed with toughness and technology, the MT-G, GIEZ, GW700BRJ-1A, and GW1800BRJ-1A, all feature Non-Stop, Tough Solar Power and Self-Adjusting Atomic Timekeeping technology. Each timepiece remains uniquely distinct, sophisticated, powerful and tough.

Non-Stop, Tough Solar Power — A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…

In celebration of their 30th anniversary, G-SHOCK is releasing the DW6901UD-3 limited edition collaborative timepiece with Los Angeles-based streetwear mainstay Undefeated, heavily influenced by this year’s strong military trend.

Undefeated has long been a touchstone of modern urban style; as well as being one of the most recognized and well-curated sneaker boutiques around the world, their signature apparel stands out in an era of streetwear couture…

New York City based professional BMX rider, Nigel Sylvester and iconic lifestyle watch brand, Casio G-Shock, have teamed up once again to offer a second installation of their partnership, with the GD101NS-1 timepiece. Unlike Sylvester’s first signature watch, which was composed of a white band, case and watch dial, his new timepiece pays tribute to the streets he rides with an all black body along with chrome detailing…

Casio is celebrating the 30th anniversary of their G-SHOCK watch brand through their second collaborative release with globally renowned headwear manufacturer New Era. The GA110NE-9A limited edition watch also celebrates the deep heritage of performance synonymous with these iconic brands.

New Era has been manufacturing quality headwear since 1920, becoming the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their minor league affiliates, as well as being worn by a wide variety of other professional sporting associations around the world…

G-SHOCK debuts a new look for Spring Summer 2014 with the launch of two new men’s watch models within its classic series.

The analog only GAC110 features Arabic numerals at the 12 o’clock position and minute markers around the outer rim. This XL (52.7mm case) collection is available in subtle matte black with red accents (GAC110-1A) as well as in a distinct deep purple with contrasting neon green accents (GAC110-6A).

The three GA310 models feature Arabic numerals at both the 12 and 6 o’clock positions and seamlessly combine fashion and function with its hybrid analog/digital format (ana-digi)…