Certina DS Rookie strikes a potent note of deep originality and exciting youthfulness. Smart contrasts dance throughout, blending notes of shiny and matte surface finishes with strong accents of technicality. Rendered in a rugged, expert design, it is a chronograph for extreme lifestyles, an authoritative statement for watch lovers who live full out and need precision timing always and everywhere.

The DS Rookie wears a fashionably open and broad face, outlined by a smooth bezel in PVD black finish next to a brushed stainless steel case. A sporty three-row bracelet with brushed central links and PVD black outer rows add personality and power to an already exquisite design…

This spring, Casio Baby-G is sporting its newest model, the BGA117, showcasing a simple and fashion-forward style. Combining the timeless look of a matte black band and a fun pop of neon color, these new women’s watches are perfect for the sporty yet fashionable female.

Baby-G reconnects with its inner “glow” this March, introducing three new neon shades. Each colorway adds just the right pop of color to complement the effortlessly chic style, giving them a coveted “boyfriend look.” The matte finish black resin band and ion plated stainless steel bezel bring out the radiance of the neon accenting…

The latest feminine version of Ebel's iconic Classic line blends the warmth of red gold with the mechanical sophistication of an automatic movement. Designed by the Architects of Time who adopted for the occasion a sculptor's touch with matter, the Ebel Classic has retained all its distinctive characteristics such as the monohull case conception and its satin-smooth pebble-like touch free of any sharp edges.

The dainty 27.30 mm case in brushed stainless steel and red gold, distinguished by sensual curves and a subtly geometrical motif, frames a matt white or white mother-of-pearl dial surrounded by a red gold bezel and teamed with the iconic two-tone wave bracelet that gleams more brightly than ever in this version…

Apple and Hermès today introduced Apple Watch Hermès, a new collection of Apple Watch in stainless steel with finely crafted leather bands in distinctive styles from Hermès, including the Single Tour, Double Tour and Cuff, while respecting the design and functionality of the Apple Watch. The collaboration merges Apple’s unparalleled product innovation with the heritage, iconography and craftsmanship of Hermès, creating a unique expression of Apple Watch.

“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer…

Ebel is world-renowned for its iconic two-tone models, and the Brasilia steel and gold watches with their streamlined rectangular case and H-shaped bracelets have confirmed this distinctive flair. Now, speaking straight from the heart and to the heart with its vibrant shade, the splendor of red gold lights up the latest Brasilia Mini collection…

In August 2009, Orient Watch Co., Ltd. introduced the Moon & Star collection as part of the Fashionable Automatic series.

The Fashionable Automatic series was developed for women in their 20s and 30s, who will be attracted to its professional quality and versatile styling. The line was designed for a variety of occasion and attire, which makes it suitable for the office as well as evening wear…

In November 2009, Orient Watch Co., Ltd. will add a new “Open Engine Sports” design to its Sporty Automatic series.

“Open Engine Sports” from the Sporty Automatic series is targeted mainly at men in their 20s and 30s. The open dial timepiece offers a new concept in sporty watches, adding another point of contact to this demographic and inviting them to visually enjoy the movement of a mechanical watch…

Premier is SEIKO's leading dress watch collection and has been a consistent and significant success worldwide for many years. Its appeal lies in the synthesis of the modern with the classical, both in terms of design and technology. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of Art Deco. Similarly, the duality of Premier is expressed in the calibers used; the Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…

The 2009 Arctura collection builds on the success of the new Arctura, launched at Baselworld 2008. The Arctura range had always been synonymous with smoothly curved design and Kinetic technology, but in 2008, a new more streamlined Arctura made its debut and was well received throughout the world. So, for 2009, the same themes of aerodynamics and advanced technology are at the core of the new designs, but are expressed in a wider range that includes eight new models for men and women.

The 2009 Arctura Kinetic Perpetual is a masterpiece of understated intelligence. Its sleek exterior and calm, refined dial design combine to create a watch of restrained elegance…

In February this year, Oris celebrated 10 years of its famous BC3 aviation collection by announcing the launch of the Oris BC3 Sportsman, the first watch from the redesigned BC3 collection for 2010. The second watch in the new collection, the BC3 Advanced, has now arrived.

"Advanced" is the aerobatics class for experienced pilots and was influenced by Oris’ partnership with display pilot Don Vito Wyprächtiger. Vito competes to show something outstanding to the judges during his aerobatic performances, and the BC3 Advanced always stands out in a crowd…