Casio America, Inc. proudly revamps a member of the G-Shock Mini Family, the Deco-G. Encrusted in hand selected crystals, the sleek GMN691G-1DEC embodies luxury with a black on black design, while the glossy band and gold reverse LCD add depth to the G-Shock Mini form factor.

Meticulously designed for stylish, active women who enjoy the rugged functionality of Casio G-Shock but have been searching for a more abbreviated proportion, the new Deco-G is reminiscent of the diamond encrusted G-Shock DW6900 seen on countless celebrities, but previously inaccessible to the mainstream consumer…

Global watch brand, Baume & Mercier, known for its strong heritage of offering classic watches for today's men and women, is raising the bar yet again. After the success of its first limited-edition watch at US Tourneau stores in 2012, the brand poises to introduce its first limited-edition Capeland Worldtimer, reference #10135, this October. This watch features a stunning blue dial and will have the unique capacity to convey 24 time zones…

De Ville Prestige “Butterfly” inspired by the enchantment of nature Graced with a delicate butterfly design, the new Omega De Ville Prestige “Butterfly” is inspired by the beauty found in nature and is an enchanting addition to the Prestige collection. The exquisite butterfly motif on the dial is inspired by Chinese popular culture, which associates the delicate being with love and longevity.

The watches in the De Ville Prestige “Butterfly” collection are distinguished by elegant and understated design. These are timeless classics destined to be cherished by the women who wear them…

The 2009 Arctura collection builds on the success of the new Arctura, launched at Baselworld 2008. The Arctura range had always been synonymous with smoothly curved design and Kinetic technology, but in 2008, a new more streamlined Arctura made its debut and was well received throughout the world. So, for 2009, the same themes of aerodynamics and advanced technology are at the core of the new designs, but are expressed in a wider range that includes eight new models for men and women.

The 2009 Arctura Kinetic Perpetual is a masterpiece of understated intelligence. Its sleek exterior and calm, refined dial design combine to create a watch of restrained elegance…

Casio Baby-G is welcoming a classic and “wild” new collection for the sweater-weather season. The BGA150 Collection couples simplicity in color with animal print-patterned detailing to give modern women a statement piece that can be worn throughout the year!

The BGA150 collection showcases two colorways synonymous with style and luxury – black and white. The comfort-conscious semi-gloss black and white resin bands are set off by striking gold and silver bezels, which encircle brilliant animal-printed faces…

TimeCrafters 2012, a New York-based exhibition of the world's finest watches, offers luxury watch brands an opportunity to showcase their most emblematic watches - new and vintage. The exhibition is open to the public September 14-15, at the Park Avenue Armory in NYC. At this year's show, Baume & Mercier dips into its archives dating back to 1830 to pay homage to styles of the past that have inspired today's collections…

The SEIKO Velatura collection is designed to withstand the most severe challenge that a watch can face, racing on the open ocean. From its launch in 2007, Velatura has offered to the professional sailor an ever-growing selection of marine watches, each with the robustness and functionality required for survival in even the harshest conditions. For 2009, five new creations join the collection, each offering the same high level of specification as their illustrious predecessors.

For 2009, SEIKO’s support of the sport of sailing at the very highest level is also expanded…

Longines has created the new models to add to its Longines PrimaLuna collection that combine the radiance of steel with the warmth of rose gold. Varied, harmonious and elegant, the Longines PrimaLuna collection is a tribute to the modern woman. Longines has now added a model in rose gold and steel where the alluring sparkle of the diamonds that cover the dial light up the night with a thousand stars. It has called this new watch Longines PrimaLuna Thousand and One Nights…

Premier is SEIKO's leading dress watch collection and has been a consistent and significant success worldwide for many years. Its appeal lies in the synthesis of the modern with the classical, both in terms of design and technology. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of Art Deco. Similarly, the duality of Premier is expressed in the calibers used; the Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…

The 2009 Premier Collection takes dress watch refinement to a new level. With two new calibers and no less than 18 new creations, the Premier collection is stronger than ever, reflecting its ever-growing international popularity. With its subtle new design accents, the classic Premier look is refreshed and refined for 2009.

The Kinetic Direct Drive Moon Phase is the undoubted star. The appeal of this beautiful new timepiece lies in the harmony between the eternal motion of the planets and the perpetual energy of Kinetic. The leading edge modernity of Kinetic Direct Drive fuses perfectly with the most traditional of time indicators, the moon phase…