More than just a gift, a Baume & Mercier watch marks a moment in time. This holiday season, Baume & Mercier introduces a new collection, My Classima, a sleek, sophisticated, Swiss-made line of men's and women's watches starting at $990. This new collection offers shoppers an opportunity to mark this holiday with a gift that will be cherished for a lifetime, at a great value.

My Classima features a Swiss quartz movement guaranteeing reliability and time precision. Whether given as a gift or purchased for oneself, its design exemplifies the brand's rich heritage, and offers a closed case-back with space to engrave a personal message…

Not only do men love a reliable companion on their wrist and at the same time can appreciate the intrinsic values of the mechanical movement ticking away inside.

The reliability of an automatic mechanism, which winds up with a few movements fascinates men and women alike.

To mark the 100th anniversary FORTIS has not forgotten the ladies. One can enjoy every hour with the distinctive FORTIS ladies' watches and design line. The enthusiastic lady finds herself in good company knowing that FORTIS has already manufactured ladies watches for Tiffany's in the 40's…

A silvery moon on a spring night; a star that glistens reaches its peak and then disappears. A symbol of passing time, living time and the moon that entrances us with its rounded, delicate lines the new Longines PrimaLuna is a tribute to this silvery star. Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds. Graceful, magical, this is a model that will seduce women who appreciate contemporary, sophisticated elegance…

In August 2009, Orient Watch Co., Ltd. introduced the Moon & Star collection as part of the Fashionable Automatic series.

The Fashionable Automatic series was developed for women in their 20s and 30s, who will be attracted to its professional quality and versatile styling. The line was designed for a variety of occasion and attire, which makes it suitable for the office as well as evening wear…

Victorinox Swiss Army is proud to announce the addition of several exciting new timepieces to its already impressive and varied collection. With this offering, the company not only continues to create some of the world’s finest men’s timepieces, but turns some of its attention toward the important female market, embarking on a campaign to attract women who are looking for timepieces that combine beauty and functionality. The Spring 2008 Collection embodies a dedication to ‘practical luxury’, a notion that is integral to the identity of the brand…

Seiko first met Darya Klishina when she won gold at the IAAF World Youth Championships in 2007, an event that Seiko supported. She was just 16 years old and it was already clear that she had a bright future ahead of her as a long jumper. Since that early success, she has risen through the senior ranks of her sport and is, today, ranked second in the world. During the last four years of her career, her personal best jumps have consistently improved and she is now among the favorites at every competition she enters. Born in Tver, north of Moscow, she played volleyball and trained as a sprinter before focusing only on the long jump event…

Petite Promesse, the newest ladies collection from luxury Swiss watchmaker, Baume & Mercier, is now available in stores and online. Feminine and striking in its design, the 22mm Petite Promesse case features a diamond bezel, mother of pearl dial, and two diamonds at the 6 and 12 o'clock indexes. It is finished with a chic and colorful wrap-around leather or wrap-around steel bracelet. Its petite size blurs the lines between jewelry and watch and is sure to appeal to women looking to make a fashion statement…

Ten years ago at Baselworld, SEIKO unveiled a new collection of sports watches designed specifically for motor sport. Sportura has since become an icon in the SEIKO collection, a series whose design is now recognisable as one of the world's leading motor sport watches.

The 2010 collection is as powerful as ever. With five new creations for men and two for women, Sportura is set for a second decade of success. As true as ever to its roots, all the iconic design features of Sportura are retained: the jet black dials, the red and orange color accents and the high-legibility sapphire crystals…

Global pop icon and Baby-G Brand Ambassador Ke$ha is taking the stage for an encore performance of her collaboration with the Baby-G brand of women’s watches. Returning to create another watch after the successful launch of the 2011 Ke$ha watch collection, the fun and fearless star is launching her second watch design, along with gearing up for the launch of her second studio album, Warrior, which is scheduled for release on December 4th 2012. Taking on her sophomore design effort with the same warrior spirit, Ke$ha debuts a tough and trendy watch to match her style sensibility, while truly standing the test of time!…

In 2013, the Lady Maestro Phase de Lune is raising eyebrows. For the first time, the Swiss watchmaker is offering ladies a watch with complications. And what more feminine than a moon phase? The Lady maestro Phase de Lune now completes RAYMOND WEIL’s principal collection and displays the passage of time by means of its night star.

The moon truly symbolizes the feminine. The Geneva Company has always been keen to honor women and, to demonstrate this, has introduced a ladies’ moon phase…