Casio America, Inc. is pleased to announce its latest Pro Trek watch, the PRG550B-5. Ideal for a variety of outdoor activities and adventures, Casio’s Pro Trek PRG550B-5 delivers enhanced features and capabilities.

The PRG550B-5 is the newest addition to Casio's ProTrek line of triple-sensor timepieces, which feature an altimeter/barometer, thermometer and digital compass. All three of these features accurately monitor nature's elements and are equipped for high energy activities. Whether hiking a trail, conquering a mountain or kayaking, this men's watch is the ideal instrument for outdoor enthusiasts…

On Thursday, September 27, 2012, the Seiko Salon in Tokyo opened its doors as usual, but visitors were greeted with a dramatic new display, featuring the new Seiko Astron GPS Solar. The center window of the Seiko Salon in Tokyo’s landmark Wako store in Ginza featured a huge montage of images displayed on about 50 screens, all showing the new Seiko Astron and its remarkable functionality. In addition, the store’s famous clock tower was lit up in blue, symbolizing the global reach of Astron’s astonishing GPS technology, extending to every corner of our planet, with its deep blue colour as seen from space…

To mark the 60th anniversary of the Navitimer chronograph, the cult model among pilots and aviation enthusiasts, Breitling is introducing a 500-piece limited edition with an elegant dial in an exclusive shade of blue and aptly named the Navitimer Blue Sky…

For 15-years, G-Shock and world-renowned graphic artist Eric Haze, have collaborated on countless projects including four highly coveted watches. To commemorate G-Shock’s 30th Anniversary, G-Shock and Eric Haze have once again teamed up to create a unique G-Shock that is a testament to the close partnership of Haze and G-Shock

Previously commissioned to design G-Shock’s 25th Anniversary logo, Eric had the distinct privilege to do so once again for the 30th Anniversary. The logo is engraved on the case back of the GA110EH-8A commemorative watch…

Barnato. The name of the most famous among the “Bentley Boys”, the men engaged in a passionate pursuit of victories and accomplishments that included winning the Le Mans 24 Hours Race no less than five times between 1924 and 1930. Also the name of an exceptional chronograph combining superlative style with peerless performance.

Breitling for Bentley now interprets this sporty model in a 1,000-piece limited edition entirely clothed in black – from the case made of a steel that is the color of night thanks to a highly resistant carbon-based treatment, through the dial to the supple and sturdy rubber strap…

TimeCrafters 2012, a New York-based exhibition of the world's finest watches, offers luxury watch brands an opportunity to showcase their most emblematic watches - new and vintage. The exhibition is open to the public September 14-15, at the Park Avenue Armory in NYC. At this year's show, Baume & Mercier dips into its archives dating back to 1830 to pay homage to styles of the past that have inspired today's collections…

The NOBEL Watch Company today released an attractively designed watch that supports the election of Governor Mitt Romney and Congressman Paul Ryan. The company's Board of Directors strongly supports Governor Romney and has resolved to aid his election by producing this quality election timepiece.

"As a business owner, I have firsthand experience on how the downward economy is affecting people all across America," says Iszy Genuth, President and Founder of NOBEL Watches…

Breitling now offers its star model Chronomat 41 in a 2,000-piece limited series that will appeal more strongly than ever to enthusiasts of original designs. The sporting touch is accentuated by a black dial with a red central chronograph seconds hand and red counter hands. An authentic, understated and powerful instrument panel.

The original and generous lines of the steel case are enhanced by all-polished finishes – as are the bracelet and the rotating bezel engraved with exclusive numerals…

TOURNEAU has announced its support of the fight against AIDS through a multi-level partnership with the (RED) Campaign. The company has unveiled two very special TOURNEAU (RED) watches available in stores nationwide as of today, with a percentage of proceeds donated to The Global Fund to fight AIDS, Tuberculosis and Malaria.  The limited edition watches will feature the highest quality of Swiss craftsmanship and the Campaign's signature red color signifying TOURNEAU's commitment to making a global impact on ending these diseases…

G-Shock and UK based street wear label, maharishi, are pleased to unveil their first collaboration - a limited edition chronograph, inspired by the dazzle paint scheme used on Navy battleships to confuse German torpedo operators during World War I. The GA110HM-7A graphic black and white "Bambazzle" patterned watch, seamlessly combines maharishi's progressive designs with G-Shock's rugged and tough technology.

"The collaboration with G-Shock came about as both brands possess similar values," said Hardy Blechman, Head Designer of maharishi. "Maharishi is still a small independent company, without holding the G-Shock ethos of never giving up, we would have never survived…