Casio America, Inc. proudly introduces the G-Shock Mini series, the answer to the legions of stylish women who enjoy the rugged functionality of Casio G-Shock but have been searching for a more abbreviated proportion. Making its first appearance in the U.S. market, the G-Shock Mini collection embraces both the style and practicality of sophisticated yet active women while maintaining the legendary hallmarks of G-Shock water and shock resistance. For women who are looking for a stylish yet resilient accessory, the new G-Shock Mini line is the essence of fashion meets function…

Casio G-Shock has partnered with world famous tattoo artist, car customizer, illustrator and designer, Mister Cartoon, to create the limited edition DW6900MRC-8. Combining the classic DW6900 with Mister Cartoon's unique artwork makes it the perfect union of G-Shock toughness and street culture style.

Mister Cartoon has been a cutting-edge artist for over two decades. Originally a graffiti artist and a highly sought after muralist for lowriders, his artistic roots stem from the streets of L.A. Ever-evolving as an artist, Mister Cartoon soon raised the bar through tattooing.

What makes Mister Cartoon's tattoos unique are the intricacy and singularity…

With the goal of creating a classic watch design unaffected by fads, the Todd Jordan x G-Shock collaboration (DW5600TOD-6) is based on the iconic DW5600, which is reminiscent of the very first G-Shock, the DW5000.

Originally a professional skateboarder, Todd Jordan is now a renowned photographer in New York. He is best known for his style of capturing life in New York, often taking passersby as subjects for his photos.

"The DW5600 was the first G-Shock model that I owned. I remember that watch well. It still has a sentimental value to me, so it's really nice to be able to make my own 5600," said Todd Jordan. "I just wanted the DW5600TOD-6 to look simple…

Casio G-Shock has collaborated with the irreverent and iconic rapper REDMAN. Similar to G-Shock, REDMAN is a classic and durable brand. Both have stood the test of time and have continued to become increasingly popular since their debut.

"G-Shock is tough and durable, but still raw to the core. I wanted a model that I could wear on my wrist with confidence", said legendary rapper REDMAN. "To me, the color red represents taking it to the maximum, just like when I hit the stage. I give my fans my all at live shows—stage dives, all the hits, and the best performance they've seen."

Casio America, Inc. proudly introduces a new digital watch from its shock and water resistant G-Shock line, the GW6900, a new twist on the best selling G-Shock shape in the U.S. Market. Bringing cutting edge advancements to the people, the GW6900 combines both toughness and technology.

Available in three trendy color combinations, stealth black (GW6900-1), eye-catching white (GW6900A-7) and fashion statement yellow (GW6900A-9) the GW6900 features advanced Non-Stop, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeepingtechnology…

G-Shock and In4mation team up for a third installment collaboration watch. After their highly successful color ways from last year, G-Shock and the Hawaiian-based brand have concocted another color scheme with the popular G-Shock GLX-5600.

Decked out in subtle coral, the new GLX5600XA-4 harbors a hidden message in the backlight. Aloha, among the most sacred and powerful Hawaiian words, is revealed when the backlight is used. In the Hawaiian language, it can mean hello or goodbye and it can also mean love and affection, aloha truly captures the spirit and roots of the In4mation brand.

“We wanted a color that reflected our Summer Line which based on the beach lifestyle…

Designed with pilots in mind, the new G-Shock G-Aviation combines superior technology with practical functionality. Advanced features and refined style make this men’s watch perfect for the boardroom and the cockpit.

Reminiscent of an aircraft console, the G-Aviation features an Arabic luminous index so 12 O’clock is instantly visible, the no reflection face provides visibility in the sunniest condition, the large buttons make operation a breeze and the function indicator shows mode, battery level and radio wave reception…

After two successful highly sought after collaborations, Casio G-Shock has partnered with Lifted Research Group (L-R-G) to create another limited edition L-R-G X G-Shock; the DW-6900LRG-2. The classic DW-6900 combined with the distinctive L-R-G style makes it the perfect collaboration. “This watch was inspired by Obama blue. This is a color that symbolizes hope. L-R-G, G-Shock and Obama are all a sign of the times, pun intended,” said Jonas Bevacqua, Co-Founder and Creative Director, L-R-G…

G-Shock has joined forces with the Surfrider Foundation to celebrate 25 years of protecting the world’s oceans, waves and beaches. This summer, Casio will release the limited edition G-Shock X Surfrider Foundation collaboration watch, the G5500SRF-1, with a portion of the proceeds benefiting the organization…

Military inspired, the new limited edition G-Shock series embodies toughness and technology with a covert edge. These models feature stealth, matte black cases & bands, including buttons finished in black IP (ion plating). The DW5600MS-1, DW6900MS-1 and G9000MS-1 are equipped with reverse LCDs and red numeric displays. For non-stop performance, the Frogman, GW200MS-1 is equipped with Tough Solar Power. All models feature their unique module ID codes printed on the bands.

“G-Shock continues to be a leader in technology and cutting-edge fashion for timepieces,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division…