In December 2009, SEIKO started a year of celebrations marking the 40th anniversary of the launch of the world's first quartz watch, the SEIKO Quartz Astron. The celebration of this important anniversary started with an exhibition last December in Tokyo of 40 new designs, all inspired by the original Quartz Astron. Today, at Baselworld 2010, the celebrations reach their zenith with the launch of a totally new Quartz Astron, a watch that is both true to the heritage of the original but which, in its innovation and refinement, sets a new standard for the whole technology of quartz timekeeping…

At Baselworld 2005, SEIKO unveiled the world’s first ‘Electronic Ink’ watch. It offered an entirely new kind of display which was ultra-thin, high contrast, and which allowed much higher visibility from a much wider angle (almost 180 degrees). In addition, it required a very low level of power while having a virtually unlimited size of display. This “E-Ink” or EPD* watch excited great interest and won a prize at the “Grand Prix d’Horlogerie de Genève” award ceremony in autumn 2006…

Seiko watch corporation is proud to announce that its renowned and respected luxury watch collection, Grand Seiko, is to be released into selected international markets during 2010. Long recognised by collectors, watchmakers and industry observers as one of the great watches in the world, Grand Seiko has, until now, been available only in Japan and a very limited number of retail locations elsewhere but, thanks to increased production capacity, Grand Seiko will be marketed in partnership with carefully selected retail partners in other markets.

It all started with a Marvel. In 1956, SEIKO had launched a watch with the charmingly modest name of ‘Marvel’…

The SEIKO Spring Drive Spacewalk is the first watch ever designed specifically for use in outer space. Now a commemorative edition is available through selected SEIKO retail outlets across the world.

First presented at Baselworld 2008, this remarkable watch was first used in October 2008 when the private space adventurer, Richard Garriott, took it into space on his mission to the International Space Station (ISS)…

SEIKO Watch Corporation is proud to announce the launch, at Baselworld 2009, of a new Elite Collection, SEIKO Ananta.

SEIKO Ananta is an exclusive collection of luxury timepieces with Spring Drive and high-grade mechanical movements, targeted at those who truly understand and appreciate fine watchmaking. SEIKO Ananta is a watch designed to deliver a lifetime of delight and satisfaction, as it is supremely comfortable to wear, enjoyable to use and unrivaled in its quality of engineering. SEIKO Ananta is a watch for today and for all time.

Katana is the ancient art of sword-making…

Since 2000, Sportura has been the flagship design for SEIKO's sports watches and its global success has made it an icon among lovers of motorsport. With its wide range of chronographs, both quartz and Kinetic, Sportura has always offered high-function, high-utility sports watches to those who love the freedom, speed and thrill of the open road.

In 2009, the entire Sportura collection has been refined and re-engineered…

The SEIKO Velatura collection is designed to withstand the most severe challenge that a watch can face, racing on the open ocean. From its launch in 2007, Velatura has offered to the professional sailor an ever-growing selection of marine watches, each with the robustness and functionality required for survival in even the harshest conditions. For 2009, five new creations join the collection, each offering the same high level of specification as their illustrious predecessors.

For 2009, SEIKO’s support of the sport of sailing at the very highest level is also expanded…

The 2009 Arctura collection builds on the success of the new Arctura, launched at Baselworld 2008. The Arctura range had always been synonymous with smoothly curved design and Kinetic technology, but in 2008, a new more streamlined Arctura made its debut and was well received throughout the world. So, for 2009, the same themes of aerodynamics and advanced technology are at the core of the new designs, but are expressed in a wider range that includes eight new models for men and women.

The 2009 Arctura Kinetic Perpetual is a masterpiece of understated intelligence. Its sleek exterior and calm, refined dial design combine to create a watch of restrained elegance…

The 2009 Premier Collection takes dress watch refinement to a new level. With two new calibers and no less than 18 new creations, the Premier collection is stronger than ever, reflecting its ever-growing international popularity. With its subtle new design accents, the classic Premier look is refreshed and refined for 2009.

The Kinetic Direct Drive Moon Phase is the undoubted star. The appeal of this beautiful new timepiece lies in the harmony between the eternal motion of the planets and the perpetual energy of Kinetic. The leading edge modernity of Kinetic Direct Drive fuses perfectly with the most traditional of time indicators, the moon phase…

At 11:37 EDT, on October 23, 2008, a Soyuz TMA 13 spacecraft landed safely and on target in the Kazakhastan steppes. Aboard were two Russian cosmonauts, Oleg Kononenko and Sergei Volkov and the American space tourist, Richard Garriott.

Richard had blasted off from the Baikonur Space Centre 12 days earlier arriving at the International Space Station on October 14. During his stay in space, Richard conducted numerous scientific experiments on behalf of NASA, The European Space Agency and conducted a number of educational out-reach programmes including a NASA-sponsored teleconference with students from all over the world…