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Oct 10, 2008

Richard Garriott Prepares For His Space Adventure!

In just 2 days time, on Sunday 12 October, Richard Garriott will blast off from the Baikonur Cosmodrome in Kazakhstan aboard the Soyuz TMA 13 rocket for his week-long adventure in space, and he will be taking with him the first watch ever designed for use in free space, the Seiko Spring Drive Spacewalk.

Once docked with the International Space Station, Richard will have a hectic schedule of activities, ranging from scientific experiments designed by NASA and the European Space Agency creating a "zero-gravity" art show!

Richard's training has gone well, and his website has fascinating details of the arduous program he has undergone…

Sep 30, 2008

The Seiko 49er Speed Challenge

Since 2006, SEIKO has been the main sponsor of the International 49er Class, one of the fastest and fastest-growing classes in Olympic sailing. Through this agreement, SEIKO has assisted the growth of the sport and has supported the future development of 49er sailing through the supply of funds and equipment to the new generation of sailors. In return, SEIKO has gained valuable insights into the needs and wishes of the top athletes in world sailing,

and is incorporating this knowledge into each new generation of Velatura, its marine watch collection.

The 49er at speed

To a 49er sailor, speed is everything…

Sep 22, 2008

Seiko Leads The Industry For Environments

SEIKO WATCH CORPORATION is pleased to announce that it has completed its RoHS* program by voluntarily extending compliance with the EU Directive to all mechanical watches and strap type bracelets, which are not necessarily subject to the Directive. In 2006, SEIKO led the industry in achieving compliance with all its quartz watch production. As of August 2008, this compliance extends to all models, of all movement types, in all brands…

Aug 29, 2008

Seiko's 2008 Campaign: Arctura, Spring Drive And "Me."

In September, SEIKO Watch Corporation is launching its 2008 campaign on a truly global basis. In outdoor, print, on-line and broadcast media, the campaign will primarily showcase SEIKO's newest star collection, Arctura, but will also feature SEIKO's other Elite collections, Sportura, Premier and Velatura as well as the ground-breaking Spring Drive collection.

In 2007, SEIKO launched the “Me.” campaign. It is based on the insight that, for a majority of people and especially younger men, one's watch is more than a functional accessory; it is an expression of one's personality…

May 16, 2008

More Acclaim For Seiko Spring Drive

Since its launch in 2005, SEIKO Spring Drive has garnered a wide range of awards for its innovative technology and its superior design, including the prized "Watch of the Year" award from the world's leading watch website,

SEIKO Spring Drive Moon Phase

SNR011, the winning entry in the 5,000 Euro category.

Now, Spring Drive has received the "Golden Balance Wheel" award in Germany…

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