Longines has created the new models to add to its Longines PrimaLuna collection that combine the radiance of steel with the warmth of rose gold. Varied, harmonious and elegant, the Longines PrimaLuna collection is a tribute to the modern woman. Longines has now added a model in rose gold and steel where the alluring sparkle of the diamonds that cover the dial light up the night with a thousand stars. It has called this new watch Longines PrimaLuna Thousand and One Nights…

Global watch brand, Baume & Mercier, known for its strong heritage of offering classic watches for today's men and women, is raising the bar yet again. After the success of its first limited-edition watch at US Tourneau stores in 2012, the brand poises to introduce its first limited-edition Capeland Worldtimer, reference #10135, this October. This watch features a stunning blue dial and will have the unique capacity to convey 24 time zones…

The Longines Heritage Military 1938 uses the simple, typical aesthetics based on the design of military watches produced by Longines in the 1930s. Easy reading and total reliability are essential for this type of watch, which was, at times, used under extreme conditions.

The Longines Heritage Military 1938 is available in three versions, one with three hands, a 24-hour model and a chronograph. Reminiscent of the original model, the fluted, flat crown merges smoothly with the round steel case. The black synthetic strap is stitched in white, adding the final touch to this new model of contrasts…

Ten years ago at Baselworld, SEIKO unveiled a new collection of sports watches designed specifically for motor sport. Sportura has since become an icon in the SEIKO collection, a series whose design is now recognisable as one of the world's leading motor sport watches.

The 2010 collection is as powerful as ever. With five new creations for men and two for women, Sportura is set for a second decade of success. As true as ever to its roots, all the iconic design features of Sportura are retained: the jet black dials, the red and orange color accents and the high-legibility sapphire crystals…

The 2009 Arctura collection builds on the success of the new Arctura, launched at Baselworld 2008. The Arctura range had always been synonymous with smoothly curved design and Kinetic technology, but in 2008, a new more streamlined Arctura made its debut and was well received throughout the world. So, for 2009, the same themes of aerodynamics and advanced technology are at the core of the new designs, but are expressed in a wider range that includes eight new models for men and women.

The 2009 Arctura Kinetic Perpetual is a masterpiece of understated intelligence. Its sleek exterior and calm, refined dial design combine to create a watch of restrained elegance…

Conceived for the modern nomad, the active outdoor enthusiast who’s always on the move from one place to another, via urban and/or remote natural environments, the Wenger LED Nomad, is a design forward, multifunction Swiss Made sport timepiece, which offers various analog and digital functions.

Always remain on course, thanks to the Wenger LED Nomad’s digital compass function, easily activated by one push of a button. The degree heading digitally appears in red in the center of the dial while a directional arrow cleverly appears from below the Wenger Swiss cross logo providing quick and easy-to-read orientation…

A tribute to freedom and femininity, the DS First Lady is a sporty chronograph of great style, in warm rose-tinted PVD finish. Irresistibly modern, it also brings a distinctly classical note of grace and sophistication, with gorgeous accents of shiny black ceramic on both the bezel and crown tip. Originality and rose passion in a unique model sure to please the woman of today.

For the DS First Lady Ceramic, designers drew their inspiration from Certina's long-standing and intimate rapport with the feminine gender. The result is a dynamic, elegant model, full of charisma and chic…

Heeding the call of watch aficionados and G-Shock fans worldwide, Casio America Inc. proudly debuts the G-Shock X-Large Combi (GA100). A formidable analog and digital wrist watch, the GA100 features an extra large 55.0 x 51.2 x 16.9 mm case.

Upholding the distinct G-Shock lineage, the GA100 features the “Three Eyes” (found on its predecessors the DW5900, DW6900 and GW-500) while maintaining unsurpassed water and shock resistance native to all G-Shock watches. A soon-to-be collector’s item, the GA100 includes a riveted dial ring and embossed index that creates a three-dimensional effect on the watch face…

Casio is excited to introduce its first marine-inspired timepiece to its popular EDIFICE collection. The EMA100-1AV adds a new twist to the line with a stylish blue and black design that is reminiscent of water, as well as a powerful feature set including water resistance up to 200 meters, a tide indicator and a moon graph.

“The EMA100-1AV's enhanced features are designed for a seamless transition from the beach to the boardroom," said Shigenori Itoh, Chairman and CEO of Casio "This timepiece is unlike any EDIFICE we have released thus far and symbolizes our commitment to providing consumers with stylish, yet versatile timepieces…

OMEGA has just introduced the new member of the Seamaster Aqua Terra collection, the Seamaster Aqua Terra Co-Axial Chronograph.

Like the rest of the collection, its trademark feature is its “Teak Concept” dial whose vertical lines are reminiscent of the wooden decks on luxury boats. The Seamaster Aqua Terra Co-Axial Chronograph’s luxury-finished movement combines OMEGA’s exclusive Co-Axial calibre 3313 and a free sprung balance for outstanding long-term performance. Its precision is confirmed by its COSC-certification as a chronometer. The self-winding watch is also equipped with a column-wheel chronograph mechanism…