Following its 30th anniversary, G-SHOCK looks to the future; driving the brand into the contemporary women’s fashion space with the launch of its first watch line exclusively designed for women.

The G-SHOCK S Series is created for the influential, fashion forward woman that seeks a sportswear-inspired toughness to add to her modern style, while valuing advanced technology and precision in a fashion accessory piece.

Impeccably designed to represent female values, the S Series goes beyond the typical fashion watch to withstand the wear and tear of a modern and active lifestyle…

Casio is proud to unveil two new concepts for high-performance analog watches. The first is the G-SHOCK GPW1000, the world’s first watch with a hybrid system for receiving Global Positioning System (GPS) information and Radio Wave signals. The second is the EDIFICE EQB-500, which enables users to link their smartphone using Bluetooth v4.0 technology. Both timepieces will be on display at Baselworld 2014 in Switzerland in Casio’s booth, Hall 1, B13…

Casio celebrates the arrival of fall with their new Crazy Color collection: four rich color-ways across the G8900 G-SHOCK series and three new neon highlighted GA100C watches that compliment your mood and style this season.

With a nod to fall colors, the four new color-ways in the G8900SC watch model – rich teal, deep red, dark grey and vibrant yellow – compliment a dark watch face & contrast detailing.

The G8900SC-1B features a black case with teal detailing and strap and clean white accents. The G8900SC-1R pairs two bold colors together with its black casing and dial and deep red strap with coordinating button detailing, while the G8900SC-1Y – the brightest option for the season – offers a jet black dial face with bright yellow strap…

Casio is thrilled to release the new tone-on-tone and color block series of G-SHOCK watches just in time for the warmer months ahead. The latest styles introduce a delivery of vivid color-ways built with G-SHOCK’s superior durability.

Designed for the fashion conscious male with an equally active lifestyle, the GAC100AC-2A is a full analog timepiece that features a storm-blue resin strap and case with matching color around the inner bezel and time indicators…

Casio, once again combined technology and functionality with style through the introduction of their latest G-Shock, the GD350. This new G-Shock was engineered for those special secret missions that demand precision and stealth. The countdown timer function has a large, easily identifiable button for direct access and sure operation under the toughest of conditions.

When the GD350 timer reaches the end of its countdown, alerts are issued by either a vibration or a tone plus LED flash operation. The large face of the GD350 is configured to ensure that the countdown timer is easily seen in the dark…

G-Shock and UK based street wear label, maharishi, are pleased to unveil their first collaboration - a limited edition chronograph, inspired by the dazzle paint scheme used on Navy battleships to confuse German torpedo operators during World War I. The GA110HM-7A graphic black and white "Bambazzle" patterned watch, seamlessly combines maharishi's progressive designs with G-Shock's rugged and tough technology.

"The collaboration with G-Shock came about as both brands possess similar values," said Hardy Blechman, Head Designer of maharishi. "Maharishi is still a small independent company, without holding the G-Shock ethos of never giving up, we would have never survived…

Casio America, Inc. announces a new monochromatic assortment of G-Shocks that are sure to turn heads. Using a combination of classic styles and some recent case introductions, G-Shock puts a clean, bold look together in a series for their Blackout & Whiteout capsule collection. Consisting of four hero styles; the GDF100BB-1 and the GA120BB-1A featured in solid matte black with high gloss accents and the DW6900WW-7 and GD100WW-7 are available in crisp white with eye-catching mirror dial treatments.

BLACKOUT SERIES:

The GDF100BB-1 G-Shock features the front-facing pressure and temperature sensor built into the case/bezel at the 9 o’clock position…

A new series for G-Shock, the Black & Gold capsule collection consists of four styles: the G9300GB-1(a completely new model to the Master of G series) and the GX56GB-1 featured in matte black with metallic gold accents; while the two fashion forward hero styles that launched in 2010 – the GD100GB-1 and the GA110GB-1 are available in a black glossy finish with eye-catching metallic gold dials.

Both a high performance timepiece and a must-have fashion accessory for the sophisticated gentlemen, the new Black & Gold series seamlessly combines state-of-the-art technology with aesthetically pleasing designs…

Casio’s flagship timepiece collection proudly announces the newest edition to the G-Shock family, the GDF100. Designed with the avid outdoorsmen in mind, the GDF100 has a built in twin sensor and rugged construction to withstand any adventure.

A brand new case design for G-Shock, the GDF100 has a front-facing pressure and temperature sensor built into the case/bezel at the 9 o’clock position. The pressure sensor measures barometric pressure as well as converts barometric pressure readings into relative altitude readings based on ISA (International Standard Atmosphere) conversion values stored in the watch’s memory…

Casio adds a new edition to the G-Shock Master of G collection with the Frogman (GF1000BP-1). Focused on high performance, the Frogman possesses essential features for the avid diver and water sports enthusiast. The GF1000BP-1 case has an asymmetric design that allows additional room for wrist movement during underwater activities. The watch also has a deep wave band to allow for a comfortable fit against the skin or over the sleeve of a wetsuit.

“We are pleased to add a revamped Frogman to the G-Shock Master of G Collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division…