Casio America Inc. introduces advanced timepiece technology with superior performance in the new G-Shock G-Aviation (GW3000). An inevitable evolution to G-Aviation collection, the GW3000 provides a bigger case, at 52mm with high contrast markings, making it a statement piece for any male wardrobe.

Taking design cues from aircraft flight panel indicators, the new G-Aviation features a triple layered dial and frame display structure that gives the watch face a three-dimensional feel while increasing overall visibility. Brilliantly fabricated, the forged polyhedral metal bezel creates a uniquely handsome protective finish…

OMEGA unveiled the new Seamaster Diver ETNZ Limited Edition timepiece at a special event with Emirates Team New Zealand Skipper – and Brand Ambassador – Dean Barker on Wednesday in San Francisco.

Designed to commemorate the 34th America’s Cup and celebrate OMEGA’s partnership with Emirates Team New Zealand, the new timepiece was presented to Barker and to ETNZ managing director Grant Dalton in front of media and guests at the ETNZ Base Camp on the Bay. Barker, an OMEGA Ambassador, will skipper ETNZ’s new AC72 boat and lead the team in the world’s most famous and prestigious sailing competition, which begins with the Challenger Series on July 7th…

In September, SEIKO Watch Corporation is launching its 2008 campaign on a truly global basis. In outdoor, print, on-line and broadcast media, the campaign will primarily showcase SEIKO's newest star collection, Arctura, but will also feature SEIKO's other Elite collections, Sportura, Premier and Velatura as well as the ground-breaking Spring Drive collection.

In 2007, SEIKO launched the “Me.” campaign. It is based on the insight that, for a majority of people and especially younger men, one's watch is more than a functional accessory; it is an expression of one's personality…