Today, Swiss Watchmaker Tissot announced the launch of exclusive Madison Square Garden watches, during the unveiling of Tissot' s new lobby clocks in the Arena Box Office. Longtime Tissot brand ambassador, Danica Patrick, presented the first watches to Knicks' great Larry Johnson and Rangers legend, Adam Graves. Two styles of watches were created, featuring a custom case back. Tissot is the Official Timepiece of Madison Square Garden…

Casio announced today the release of the GB-6900B/GB-X6900B shock-resistant watches. These new watches support Bluetooth v4.0 with low energy wireless technology enabling pairing with a smartphone to control a smartphone music player from the watch, or adjust watch settings from a smartphone.*

Last year, Casio G-SHOCK released the GB-5600AA and GB-6900AA watches that can communicate with an iPhone or AndroidTM smartphone, which enabled features such as an audible, vibration and display notification on the watch when there is an incoming call or email, and auto synchronization to time data received from a paired smartphone…

TOURNEAU has announced its support of the fight against AIDS through a multi-level partnership with the (RED) Campaign. The company has unveiled two very special TOURNEAU (RED) watches available in stores nationwide as of today, with a percentage of proceeds donated to The Global Fund to fight AIDS, Tuberculosis and Malaria.  The limited edition watches will feature the highest quality of Swiss craftsmanship and the Campaign's signature red color signifying TOURNEAU's commitment to making a global impact on ending these diseases…

Casio G-SHOCK unveils a new collection of entirely modern watches with an all-over coating of a classic tiger and woodland camouflage prints that match the rough-and-ready nature of the watches. The camo series by G-SHOCK will be released in two waves this spring.

The first watch to hit the streets is the XL GDX6900CM, with multi-angle tiger camo printed case, band and dial, available in two colorways: tan and grey. With an emphasis on superior performance and unrivaled functionality, the GDX6900CM-5 and the GDX6900CM-8 are equipped with a 10-year battery and auto Super Illuminator LED light for high visibility under low-light conditions…

Luminox has been the watch of choice for professionals like Navy SEALs, SCUBA legend Stan Waterman, the US Coast Guard, law enforcement divers and more. After 20 years of making 200 meter water resistant watches, Luminox is proud to introduce its 50 bar (500 meter / 1500 feet) Deep Dive series, a serious, certified watch for use by professionals, complying with the strict and extremely high standards of ISO 6425 for Diving watches.

Most "water resistant” watches are designed and constructed for the occasional and relatively short periods of time immersed in water…

G-SHOCK debuts an impressive assortment of G-LIDE digital watches for summer 2014. Emphasizing superior functionality and performance, the latest G-LIDE collection is offered in four eye-catching color ways that emphasize G-SHOCK’s distinct digital time-telling and surf data capabilities

Designed with surfers and water sport enthusiasts in mind, the latest line of G-SHOCK G-LIDE watches is comprised of the GLX5600 (C-1 / C-2) and the GWX8900 (C-3 / D-2).

The GLX5600 edition features 200M water and shock resistant technology, 3 multi-function alarms and snooze function with flash alert. Accompanied by a countdown timer, 1/100 sec…

Since 2000, Sportura has been the flagship design for SEIKO's sports watches and its global success has made it an icon among lovers of motorsport. With its wide range of chronographs, both quartz and Kinetic, Sportura has always offered high-function, high-utility sports watches to those who love the freedom, speed and thrill of the open road.

In 2009, the entire Sportura collection has been refined and re-engineered…

Patek Philippe's collection of moon-phase watches for ladies welcomes a newcomer. This year, it is the new Calatrava Ref. 7121, which features a sparkling Milky Way with 66 brilliant- cut diamonds on the bezel. It is a classic and seductive creation that turns any time of day into enchanting moments.

The debut of the Calatrava Ref. 7121 is ideally timed. Mechanical watches rank at the very top of the wish lists of style-conscious, self-confident women. If they are endowed with a complication, so much the better…

Not only do men love a reliable companion on their wrist and at the same time can appreciate the intrinsic values of the mechanical movement ticking away inside.

The reliability of an automatic mechanism, which winds up with a few movements fascinates men and women alike.

To mark the 100th anniversary FORTIS has not forgotten the ladies. One can enjoy every hour with the distinctive FORTIS ladies' watches and design line. The enthusiastic lady finds herself in good company knowing that FORTIS has already manufactured ladies watches for Tiffany's in the 40's…

TimeCrafters 2012, a New York-based exhibition of the world's finest watches, offers luxury watch brands an opportunity to showcase their most emblematic watches - new and vintage. The exhibition is open to the public September 14-15, at the Park Avenue Armory in NYC. At this year's show, Baume & Mercier dips into its archives dating back to 1830 to pay homage to styles of the past that have inspired today's collections…