Casio America, Inc. proudly introduces the G-Shock Mini series, the answer to the legions of stylish women who enjoy the rugged functionality of Casio G-Shock but have been searching for a more abbreviated proportion. Making its first appearance in the U.S. market, the G-Shock Mini collection embraces both the style and practicality of sophisticated yet active women while maintaining the legendary hallmarks of G-Shock water and shock resistance. For women who are looking for a stylish yet resilient accessory, the new G-Shock Mini line is the essence of fashion meets function…

G-Shock and In4mation team up for a fourth installment collaboration watch. After three highly sought after collectibles, G-Shock and the Hawaiian-based boardsport brand have fused the latest G-Shock toughness and technology with the In4mation alternative design concept in the GLX6900X-2.

Irreverently clad in sleek gray with yellow and red accents, the GLX6900X-2 remains rooted in In4mation’s surf heritage. Harmonizing with the surfer lifestyle, the G-Shock In4mation chronograph features 200M water resistance, low temperature resistance, tide graph and moon data graph for the ultimate in tracking high and low tides…

G-SHOCK debuts a new look for Spring Summer 2014 with the launch of two new men’s watch models within its classic series.

The analog only GAC110 features Arabic numerals at the 12 o’clock position and minute markers around the outer rim. This XL (52.7mm case) collection is available in subtle matte black with red accents (GAC110-1A) as well as in a distinct deep purple with contrasting neon green accents (GAC110-6A).

The three GA310 models feature Arabic numerals at both the 12 and 6 o’clock positions and seamlessly combine fashion and function with its hybrid analog/digital format (ana-digi)…

Casio G-Shock presents a new collaboration with artist/entrepreneur Craig Costello, a.k.a. “KR”, founder of Krink (High quality art supplies). Unsatisfied with existing commercial art products and tools, KR revolutionized the art-supply market by hand-making his own inks and markers and offering them to artists worldwide. Krink products and aesthetics are now a mainstay for young artists globally from Moscow to Tokyo. Krink’s reputation for high quality is unsurpassed and the Krink brand has become synonymous with DIY culture…

The SEIKO Spring Drive Spacewalk is the first watch ever designed specifically for use in outer space. Now a commemorative edition is available through selected SEIKO retail outlets across the world.

First presented at Baselworld 2008, this remarkable watch was first used in October 2008 when the private space adventurer, Richard Garriott, took it into space on his mission to the International Space Station (ISS)…

In September, SEIKO Watch Corporation is launching its 2008 campaign on a truly global basis. In outdoor, print, on-line and broadcast media, the campaign will primarily showcase SEIKO's newest star collection, Arctura, but will also feature SEIKO's other Elite collections, Sportura, Premier and Velatura as well as the ground-breaking Spring Drive collection.

In 2007, SEIKO launched the “Me.” campaign. It is based on the insight that, for a majority of people and especially younger men, one's watch is more than a functional accessory; it is an expression of one's personality…

Since 2006, SEIKO has been the main sponsor of the International 49er Class, one of the fastest and fastest-growing classes in Olympic sailing. Through this agreement, SEIKO has assisted the growth of the sport and has supported the future development of 49er sailing through the supply of funds and equipment to the new generation of sailors. In return, SEIKO has gained valuable insights into the needs and wishes of the top athletes in world sailing,

and is incorporating this knowledge into each new generation of Velatura, its marine watch collection.

The 49er at speed

To a 49er sailor, speed is everything…

Time is the most important element in aviation and is at the core of almost every decision a pilot must make when it comes to navigation and fuel endurance.

At first glance the new BC4 “Der Meisterflieger” has everything you’d expect from one of Oris’ mechanical masterpieces: the case in the shape of a flight instrument, prominent vertical crown, black dial with white numerals and the innovative strap and folding clasp. Look again and you’ll see what makes this watch different…

Nixon will release a series of limited edition Rubber Players, available in four colorways, for four months beginning March 16th.

The Rubber Player is a unique, new interpretation on the iconic Player model from Nixon. Beginning in March, participating retailers will receive four Rubber Players in one color. Each month through June, participating retailers will receive an unannounced, new color of The Rubber Player. This product will not be available for reorder and when they are gone, they are gone.

The Rubber Player is certain to be one of the most sought after pieces from the Nixon line for 2009…

The red dot design award has been the quality seal for outstanding design for more than 50 years. In the category product design 2010, the jury chose Rado's r5.5 chronograph for its intriguing and high quality design.

Rado's expertise in innovative materials such as high-tech ceramics, combined with timeless and pure design has afforded the creation of the audacious and bold collection r5.5…