Sporty and full of verve, the DS Action Diver automatic extends the DS Action series of extreme-sport watches by CERTINA. Uncompromising in both appearance and function, it carries the stringent ISO 6425 specification for diver's watches.

The DS Action Diver stands out thanks to its 43.2 mm brushed steel case and bold, striking bezel. Broad, large-toothed and easy to use, its Superluminova-treated surface and oversized numerals ensure clear reading even in deep maritime darkness. Additional Superluminova on hands, indices and the central second hand enhance readability against the black dial, protected by a sapphire crystal with anti-reflection coating…

SEIKO WATCH CORPORATION is proud to announce the creation of an Ananta Automatic Chronograph Diver’s watch. It is a leading watch in the SEIKO 130th Anniversary Commemorative Collection and is offered as a limited edition of 700 pieces. It will be released in the autumn of this year on a worldwide basis.

SEIKO and watches for diving. A long tradition.

SEIKO built its very first diving watch in 1965. Since then, SEIKO has been at the forefront of diving watch technology, releasing a series of world-first watches that combined security of performance with extreme durability…

Baby-G is making fans fall in love with a collection of flirty watches sure to perk up any wrist. The adorably chic & bright new colorways from Baby-G feature timepieces inspired by cosmetic cues on the fall catwalks and the colorful pop-art seen on the streets. From fashion mavens on the runway to the outspoken rocksters who embrace their accessories as art, every lady will feel empowered wearing these watches.

The collection showcases a total of five unique, fashion-forward models – rolling out in two timed phases. The BGA131-4B2 and BGA131-8B models will bring smoky style off the runway and red carpet and onto wrists with multi-tonal metallics…

For over a decade, Sportura has been synonymous with success in sport. Today, the spirit of Sportura is expressed anew in a collection of sports watches that only SEIKO, with almost five decades of experience at the leading edge of sport and sports timing, could build.

The new Sportura collection draws on this rich heritage. With six handsome alarm chronographs and three rugged Kinetic Diver’s watches, Sportura offers the real sportsman a collection that is as appropriate for scuba diving as it is for motor sport. Whatever the sport, the fundamental requirements of a watch are the same: precision timing, high durability, total security and high legibility…

More than just a gift, a Baume & Mercier watch marks a moment in time. This holiday season, Baume & Mercier introduces a new collection, My Classima, a sleek, sophisticated, Swiss-made line of men's and women's watches starting at $990. This new collection offers shoppers an opportunity to mark this holiday with a gift that will be cherished for a lifetime, at a great value.

My Classima features a Swiss quartz movement guaranteeing reliability and time precision. Whether given as a gift or purchased for oneself, its design exemplifies the brand's rich heritage, and offers a closed case-back with space to engrave a personal message…

This spring, Casio Baby-G is sporting its newest model, the BGA117, showcasing a simple and fashion-forward style. Combining the timeless look of a matte black band and a fun pop of neon color, these new women’s watches are perfect for the sporty yet fashionable female.

Baby-G reconnects with its inner “glow” this March, introducing three new neon shades. Each colorway adds just the right pop of color to complement the effortlessly chic style, giving them a coveted “boyfriend look.” The matte finish black resin band and ion plated stainless steel bezel bring out the radiance of the neon accenting…

In February of 2014, in the Russian Federation city of Sochi, OMEGA will assume its Olympic Games timekeeping responsibilities for the 26th time, and is looking forward to Olympic and Paralympic Winter Games marked with tradition, culture and the spirit of modern Russia.

To commemorate these unique Olympic Games, OMEGA has created two special editions of its Seamaster Planet Ocean wristwatches to commemorate the Sochi 2014 Olympic Winter Games. The OMEGA Seamaster Planet Ocean “Sochi 2014” watches have been created in ladies’ and gents’ versions, each in an edition of 2,014 pieces…

Casio celebrates the arrival of fall with their new Crazy Color collection: four rich color-ways across the G8900 G-SHOCK series and three new neon highlighted GA100C watches that compliment your mood and style this season.

With a nod to fall colors, the four new color-ways in the G8900SC watch model – rich teal, deep red, dark grey and vibrant yellow – compliment a dark watch face & contrast detailing.

The G8900SC-1B features a black case with teal detailing and strap and clean white accents. The G8900SC-1R pairs two bold colors together with its black casing and dial and deep red strap with coordinating button detailing, while the G8900SC-1Y – the brightest option for the season – offers a jet black dial face with bright yellow strap…

Known for designing timepieces with the perfect combination of style and technology, Casio is excited to announce the availability of its latest EDIFICE timepiece, the EFR529. With a unique design, Casio's EFR529 is suitable for any man's lifestyle making it the ideal accessory for a meeting in the boardroom or a relaxing day at home…

Advanced wireless technology turns SWATCH Snowpass watches into fashionable wrist-wear passes for easy access to ski lifts and slopes. The system is fun, easy to use and saves time by allowing skiers to spend more time on the slopes and less waiting in queues. A proven solution at more than 700 ski and leisure resorts around the world…