New Seiko Sportura Is A Real Sports Watch For Those Who Know The True Values Of Sport

For over a decade, Sportura has been synonymous with success in sport. Today, the spirit of Sportura is expressed anew in a collection of sports watches that only SEIKO, with almost five decades of experience at the leading edge of sport and sports timing, could build.

The New Sportura Collection.

The new Sportura collection draws on this rich heritage. With six handsome alarm chronographs and three rugged Kinetic Diver’s watches, Sportura offers the real sportsman a collection that is as appropriate for scuba diving as it is for motor sport. Whatever the sport, the fundamental requirements of a watch are the same: precision timing, high durability, total security and high legibility. Sportura combines all these attributes in a design that is as sophisticated as it is practical.

The Secret Is In The Detail.

As every sportsman knows, it is the attention to fine detail that makes the difference between a good performance and a great one, and so it is with the creation of a sports watch. Look at the long, curved lugs that wrap round the wrist to deliver a close and comfortable fit. Study the cone-shaped chronograph buttons, whose wide surface area ensures precise operation. Turn the face of the diver’s watch away from your eye and see how the hands and markers align perfectly, thanks to the angled edge to the dial. See how the chronograph minute hand has a ‘pointer’ shape to ensure that the correct number is easily read at a glance. And notice the color co-ordination of the chronograph hands. Only long experience in the real field of play teaches a watchmaker how to optimize every facet of the design so that a sports watch is truly fit for purpose.

Real Functionality Is Its Own Refinement.

In every aspect of the design, authentic functionality was the absolute priority. But, paradoxically, with this purity of purpose come true refinement and beauty. Look, for example, at the uniquely designed Arabic hour markers. The 2, 4, 8 and 10 numerals are silver, while the 1, 5, 7 and 11 are in pure white. This is done to ensure that the hands contrast sharply with the dial and markers. Time is therefore easier to read, but this subtle, function-driven feature also adds depth and modern style to the whole watch. Similarly, the chronograph buttons are designed, like those on the 1964 stopwatches, to be easy to use, but they also add to the power of the overall design.

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