In 2009, SEIKO unveiled at Baselworld the Ananta collection, an exclusive range of luxury timepieces with Spring Drive and high-grade mechanical movements. Ananta has been remarkably well received by watch collectors, aficionados and journalists alike, and its global distribution has exceeded expectations. For 2010, three new models are created, bringing to 13 the total number of watches in the Ananta collection.

Katana is the centuries-old art of sword-making, which combines great handcraft skills with the highest technology. Today, Katana swords are still made and prized for their beauty and precision…

The Longines Heritage Military 1938 uses the simple, typical aesthetics based on the design of military watches produced by Longines in the 1930s. Easy reading and total reliability are essential for this type of watch, which was, at times, used under extreme conditions.

The Longines Heritage Military 1938 is available in three versions, one with three hands, a 24-hour model and a chronograph. Reminiscent of the original model, the fluted, flat crown merges smoothly with the round steel case. The black synthetic strap is stitched in white, adding the final touch to this new model of contrasts…

Casio is proud to introduce their latest technological achievement, the G-Shock Bluetooth Low Energy Smart Watch. Casio has been redefining the wristwatch for years by applying the latest technologies. Now, Casio’s application of Bluetooth Low Energy (BLE) positions the company to create new possibilities for the way people use their watches.

The GB6900AA collection provides Bluetooth time sync, alerts for incoming calls and emails, in addition to a Find Me function in which alarm and vibration functions on an iPhone can be activated using the buttons of the watch…

Global pop icon and Baby-G Brand Ambassador Ke$ha is taking the stage for an encore performance of her collaboration with the Baby-G brand of women’s watches. Returning to create another watch after the successful launch of the 2011 Ke$ha watch collection, the fun and fearless star is launching her second watch design, along with gearing up for the launch of her second studio album, Warrior, which is scheduled for release on December 4th 2012. Taking on her sophomore design effort with the same warrior spirit, Ke$ha debuts a tough and trendy watch to match her style sensibility, while truly standing the test of time!…

Three new Tissot Classic Prince timepieces share memories of an arduous journey between Russia and Le Locle, Switzerland in 1917. A wristwatch sold to an important diplomat in Russia in 1916 and sent to Tissot for maintenance and safekeeping at the outbreak of the revolution a year later, inspires today’s range. The contemporary Tissot Classic Prince watches vividly recreate Art Deco style, integrating 18 carat rose gold and a mechanical movement protected by a screw-down case. These new Tissot Classic Prince limited editions have all it takes to turn into tomorrow’s treasures…

To build watches that perform on the open ocean has always been the most severe challenge of the watchmaker's art. With the launch of Velatura in 2007, SEIKO rose to this challenge with a collection characterized by robustness, high functionality and durability. For 2010, the Velatura collection is further expanded, with four new creations, all of which are aimed at the young sailor, professional or recreational, who seeks to win.

In 2007, SEIKO was selected as the Watch Partner of the International 49er Class Association. The 49er is the fastest boat in the Olympic regatta and provides even the world’s very best sailors with a daunting challenge…

This summer, Casio America Inc., proudly releases new silhouettes of the G-LIDE series, the GLX150 and the GWX8900B. One of the best selling G-Shock shapes in the U.S. market is reborn through the G-LIDE GLX150, featuring a new case for extra G-Shock toughness, while the GWX8900B, has a larger case and offers Tide Graph functions, Atomic Timekeeping, and tough solar power for long days in the sun.

Similar to its predecessors the GLX150 possesses tide/moon graph capabilities, embracing the surf and water enthusiast lifestyle…

Always answering the call of the demanding professionals using the brand as Essential Gear, Luminox unveils the Sea, Air and Land - Series of timepieces. All watches in this new series are durable, legible and specially designed for real world use.

Luminox supplies professionals around the world – military, law enforcement, SWAT teams, Navy SEALs, fighter pilots, border patrols and more – so the brand has split this new offering into the different domains in which these users operate: Sea, Air and Land. All models in this 3050 series are crafted of a 44mm carbon reinforced polymer…

Global watch brand, Baume & Mercier, known for its strong heritage of offering classic watches for today's men and women, is raising the bar yet again. After the success of its first limited-edition watch at US Tourneau stores in 2012, the brand poises to introduce its first limited-edition Capeland Worldtimer, reference #10135, this October. This watch features a stunning blue dial and will have the unique capacity to convey 24 time zones…

Casio announced three additional limited edition models to commemorate the brand’s 30 years of advanced technology and style. The collection is an updated rendition of their premium styles containing the classic attributes of a G-Shock - Water and Shock Resistance. The coveted Mudman GW9330B-1, the innovative GA113B-1A and the GA303B-1A all come in black with blue accents, metal band keeper and gold IP case back engraved with G-Shock’s 30th Anniversary logo, which was created by world-renowned graphic artist, Eric Haze, making these watches a G-Shock collectors’ dream…