In December 2009, SEIKO started a year of celebrations marking the 40th anniversary of the launch of the world's first quartz watch, the SEIKO Quartz Astron. The celebration of this important anniversary started with an exhibition last December in Tokyo of 40 new designs, all inspired by the original Quartz Astron. Today, at Baselworld 2010, the celebrations reach their zenith with the launch of a totally new Quartz Astron, a watch that is both true to the heritage of the original but which, in its innovation and refinement, sets a new standard for the whole technology of quartz timekeeping…

Casio America Inc. introduces advanced timepiece technology with superior performance in the new G-Shock G-Aviation (GW3000). An inevitable evolution to G-Aviation collection, the GW3000 provides a bigger case, at 52mm with high contrast markings, making it a statement piece for any male wardrobe.

Taking design cues from aircraft flight panel indicators, the new G-Aviation features a triple layered dial and frame display structure that gives the watch face a three-dimensional feel while increasing overall visibility. Brilliantly fabricated, the forged polyhedral metal bezel creates a uniquely handsome protective finish…

Breitling once again establishes itself as the partner of aviation by launching a new multifunction electronic chronograph equipped with an “in-house” analog and digital-display caliber – a brand-exclusive development. Designed to accompany aviators in all their missions, this Cockpit B50 innovates through its broad range of functions, its user friendliness as well as its ultra-legible display mode.

Equipped with a sturdy and light case in natural or black carbon-coated titanium, the Cockpit B50 chronograph flaunts a resolutely technical, powerful and masculine appearance – making it the archetypal authentic Breitling “Instrument for professionals”. It is however distinguished first and foremost by the performances and the functionality of its exclusive new Breitling Caliber B50…

Following on the heels of their announcement of pro BMX street rider Nigel Sylvester joining Casio as an official G-Shock team rider, G-Shock is proud to release Nigel Sylvester’s Signature timepiece, the GD100NS-7. The collaborative timepiece infuses Nigel’s street style with G-Shock’s toughness to compliment and withstand his riding needs.

The stark white band and contrasting black face features the BMX pro’s signature emblazoned in red. Keeping true to Nigel’s need for a tough and durable watch that can also be worn as a fashion accessory, the GD100NS-7 is Shock Resistant and 200M Water Resistant…

At Baselworld 2013, all is new. The magnificent new building will house an entirely new Seiko stand showcasing a new Seiko collection that, like the Fair itself is bigger and more prestigious than ever. Among the many new creations to be presented for the first time anywhere in the world are several new-look Seiko Premier watches featuring Seiko's unique Kinetic caliber.

Where classicism and modernity meet, there lies the essence of the Premier collection. The creative harmony between opposites inspires a dress watch that embraces the very latest technology and an architectural design…

SEIKO watch corporation is pleased to confirm the introduction of the world's first EPD* watch with an active matrix system. Three models will be available in selected major markets around the world from December 2010 onward.

When the demonstration sample was exhibited at Baselworld 2010, it attracted huge interest from watch enthusiasts, journalists and industry experts alike…

Samsung today introduced three new devices to its wearable portfolio: Gear Sport, a sleek and versatile fitness-focused smartwatch that is water resistant; Gear Fit2 Pro, an upgraded GPS fitness band with smart features; and Gear IconX, a second generation of the company’s cord free earbuds. Samsung’s new Gear devices were designed to let consumers get the most out of their day, and help them live a healthier and well-balanced life.

The new Gear devices assist with a range of activities – from robust fitness tracking to nutrition and sleep monitoring, as well as motivational coaching as a lifestyle companion…

G-Shock is proud to announce the launch of a brand new large case digital line up. The GR8900A and G8900A timepieces feature easy-to-read LCDs highlighted by super illuminator LED backlights and are housed in large cases with aluminium bezels. Both timepieces continue to incorporate G-Shock’s brand ethos of rugged toughness with a fresh new twist on G-Shock’s Shock Resistant case design…

This summer, Casio America Inc. proudly offers the G-LIDE GLX6900 and the G-LIDE GRX5600 in three new bold colors. A new twist on the best selling G-Shock shape in the U.S. market, the G-LIDE GRX-5600 is a classic silhouette with new Tough Solar functionality while the GLX6900 comes in a new bold matte yellow with pop color details.

Similar to its predecessor the GLX6900 G-LIDE possesses tide graph capabilities, fully embracing the surf and water enthusiast lifestyle…

Casio is proud to officially announce the availability of the OmniSync STB1000, a new sports watch that seamlessly connects with users’ smartphones to enable music player operation and the ability to check personal fitness data from popular mobile apps such as Abvio’s Runmeter, Walkmeter and Cyclemeter and Wahoo Fitness. The Casio OmniSync STB1000 is available beginning today for MSRP of $99.95…