Casio celebrates the arrival of fall with their new Crazy Color collection: four rich color-ways across the G8900 G-SHOCK series and three new neon highlighted GA100C watches that compliment your mood and style this season.

With a nod to fall colors, the four new color-ways in the G8900SC watch model – rich teal, deep red, dark grey and vibrant yellow – compliment a dark watch face & contrast detailing.

The G8900SC-1B features a black case with teal detailing and strap and clean white accents. The G8900SC-1R pairs two bold colors together with its black casing and dial and deep red strap with coordinating button detailing, while the G8900SC-1Y – the brightest option for the season – offers a jet black dial face with bright yellow strap…

Premier is SEIKO's leading dress watch collection and has been a consistent and significant success worldwide for many years. Its appeal lies in the synthesis of the modern with the classical, both in terms of design and technology. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of Art Deco. Similarly, the duality of Premier is expressed in the calibers used; the Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…

Casio announced today the release of a new addition to the PRO TREK line of outdoor watches. The PRG270 combines high performance and operability, and comes in five color options: black, black/dark grey, blue, black/orange and black/light grey."

PRO TREK is a line of outdoor watches equipped with One-Touch Triple Sensor functionality for determining compass bearing, atmospheric pressure/altitude, and temperature…

Luminox has been the watch of choice for professionals like Navy SEALs, SCUBA legend Stan Waterman, the US Coast Guard, law enforcement divers and more. After 20 years of making 200 meter water resistant watches, Luminox is proud to introduce its 50 bar (500 meter / 1500 feet) Deep Dive series, a serious, certified watch for use by professionals, complying with the strict and extremely high standards of ISO 6425 for Diving watches.

Most "water resistant” watches are designed and constructed for the occasional and relatively short periods of time immersed in water…

Since 2000, Sportura has been the flagship design for SEIKO's sports watches and its global success has made it an icon among lovers of motorsport. With its wide range of chronographs, both quartz and Kinetic, Sportura has always offered high-function, high-utility sports watches to those who love the freedom, speed and thrill of the open road.

In 2009, the entire Sportura collection has been refined and re-engineered…