Luminox – maker of the world’s most luminous timepieces thanks to the proprietary Luminox Light Technology (LLT) utilized in them – is proud to introduce the all-black BlackOut series of timepieces – ideal ESSENTIAL GEAR for professionals and athletes. Luminox watches are known to be Always Visible and always glow, so the notion of going dark would seem to be contrary, but not to worry, the watches still glow continuously for more than 25 years, this time in a new blue color on the hands and hour markers for night viewing. The LLT-micro gas lights are glowing in blue – Blue by Night…

Beautifully arranged. Glowing. Pure. The eSenza Blue Jubilé can be distinguished by its refined elliptical form and enthralling play on light.

Elaborate shapes. Emphasised by the gentle linearity of a satin strap, the case creates an oval with perfect proportions, while the entire circular dial is adorned with sapphires in varying shades of blue. Set in a Fibonacci spiral derived from the golden number, they bring a mythical balance to the subtle harmony of blues…

To mark the 60th anniversary of the Navitimer chronograph, the cult model among pilots and aviation enthusiasts, Breitling is introducing a 500-piece limited edition with an elegant dial in an exclusive shade of blue and aptly named the Navitimer Blue Sky…

On Thursday, September 27, 2012, the Seiko Salon in Tokyo opened its doors as usual, but visitors were greeted with a dramatic new display, featuring the new Seiko Astron GPS Solar. The center window of the Seiko Salon in Tokyo’s landmark Wako store in Ginza featured a huge montage of images displayed on about 50 screens, all showing the new Seiko Astron and its remarkable functionality. In addition, the store’s famous clock tower was lit up in blue, symbolizing the global reach of Astron’s astonishing GPS technology, extending to every corner of our planet, with its deep blue colour as seen from space…

Breitling offers its vision of summer reflecting the sky, the sea and boundless horizons with its total blue-look Superocean 42 diver’s watch that brings a fresh and original touch to every wrist.

It surges confidently through the waves with its ultra-sturdy steel case waterresistant to 1500 meters (5,000 ft). It makes its way through changing fashions in bold style with its explosive look and dynamic numerals…

After two successful highly sought after collaborations, Casio G-Shock has partnered with Lifted Research Group (L-R-G) to create another limited edition L-R-G X G-Shock; the DW-6900LRG-2. The classic DW-6900 combined with the distinctive L-R-G style makes it the perfect collaboration. “This watch was inspired by Obama blue. This is a color that symbolizes hope. L-R-G, G-Shock and Obama are all a sign of the times, pun intended,” said Jonas Bevacqua, Co-Founder and Creative Director, L-R-G…

Diving watches “par excellence”, The HydroConquest series aims to become the preferred watch of divers and aquatic sports enthusiasts. With a screwed crown, a screw-down case back and the lateral crown protection, these timepieces assure a water-resistance of 30 bar (300 meters).

All the models are equipped with indispensable safety devices such as a unidirectional rotating bezel coloured in red, black or blue, hands coated with Super-LumiNova® to make sure that the time can be read in all conditions and a bracelet with double safety diving folding clasp and diving extension…

Always answering the call of the demanding professionals using the brand as Essential Gear, Luminox unveils the Sea, Air and Land - Series of timepieces. All watches in this new series are durable, legible and specially designed for real world use.

Luminox supplies professionals around the world – military, law enforcement, SWAT teams, Navy SEALs, fighter pilots, border patrols and more – so the brand has split this new offering into the different domains in which these users operate: Sea, Air and Land. All models in this 3050 series are crafted of a 44mm carbon reinforced polymer…

Once upon a time on the Le Mans circuit, Steve McQueen was at the wheel of his Porsche 917. On his wrist the MONACO - an automatic, square, blue chronograph that suddenly caused mayhem in the orderly world of the small, round, white timepiece… A stone had been thrown into the watchmaking pond that is still making waves 40 years later. That beautiful stranger, which met with such enormous and lasting success and became an icon, deserved an offspring worthy of the same degree of popularity. Now TAG Heuer is launching the MONACO LS Chronograph Calibre 12 so that the legendary collection can have a fresh opportunity to reveal its DNA…

Casio is thrilled to release the new tone-on-tone and color block series of G-SHOCK watches just in time for the warmer months ahead. The latest styles introduce a delivery of vivid color-ways built with G-SHOCK’s superior durability.

Designed for the fashion conscious male with an equally active lifestyle, the GAC100AC-2A is a full analog timepiece that features a storm-blue resin strap and case with matching color around the inner bezel and time indicators…