Casio G-SHOCK is set to release a new lineup of Garish Color timepieces this July. The recent assortment of Garish Color watches come in black and white as well as brown and gold tones with subtle bursts of metallic. Devised to withstand immense shock and water resistance, the latest run of Garish Color models are perfect for the long summer days by the beach as they are equipped with advanced performance technology perfect for an adventurous summer lifestyle.

Two of the new models, the GA110GW-7A and GA110BR-5A, showcase a layered analog and digital display and come in either white with a black dial or brown with a gold dial…

This summer, Casio America Inc., proudly releases new silhouettes of the G-LIDE series, the GLX150 and the GWX8900B. One of the best selling G-Shock shapes in the U.S. market is reborn through the G-LIDE GLX150, featuring a new case for extra G-Shock toughness, while the GWX8900B, has a larger case and offers Tide Graph functions, Atomic Timekeeping, and tough solar power for long days in the sun.

Similar to its predecessors the GLX150 possesses tide/moon graph capabilities, embracing the surf and water enthusiast lifestyle…

Following its 30th anniversary, G-SHOCK looks to the future; driving the brand into the contemporary women’s fashion space with the launch of its first watch line exclusively designed for women.

The G-SHOCK S Series is created for the influential, fashion forward woman that seeks a sportswear-inspired toughness to add to her modern style, while valuing advanced technology and precision in a fashion accessory piece.

Impeccably designed to represent female values, the S Series goes beyond the typical fashion watch to withstand the wear and tear of a modern and active lifestyle…

Casio America Inc. introduces advanced timepiece technology with superior performance in the new G-Shock G-Aviation (GW3000). An inevitable evolution to G-Aviation collection, the GW3000 provides a bigger case, at 52mm with high contrast markings, making it a statement piece for any male wardrobe.

Taking design cues from aircraft flight panel indicators, the new G-Aviation features a triple layered dial and frame display structure that gives the watch face a three-dimensional feel while increasing overall visibility. Brilliantly fabricated, the forged polyhedral metal bezel creates a uniquely handsome protective finish…

Casio G-SHOCK unveils a new collection of entirely modern watches with an all-over coating of a classic tiger and woodland camouflage prints that match the rough-and-ready nature of the watches. The camo series by G-SHOCK will be released in two waves this spring.

The first watch to hit the streets is the XL GDX6900CM, with multi-angle tiger camo printed case, band and dial, available in two colorways: tan and grey. With an emphasis on superior performance and unrivaled functionality, the GDX6900CM-5 and the GDX6900CM-8 are equipped with a 10-year battery and auto Super Illuminator LED light for high visibility under low-light conditions…

Casio G-Shock has partnered with world famous tattoo artist, car customizer, illustrator and designer, Mister Cartoon, to create the limited edition DW6900MRC-8. Combining the classic DW6900 with Mister Cartoon's unique artwork makes it the perfect union of G-Shock toughness and street culture style.

Mister Cartoon has been a cutting-edge artist for over two decades. Originally a graffiti artist and a highly sought after muralist for lowriders, his artistic roots stem from the streets of L.A. Ever-evolving as an artist, Mister Cartoon soon raised the bar through tattooing.

What makes Mister Cartoon's tattoos unique are the intricacy and singularity…

Capping off the celebration of their 30th anniversary, G-SHOCK is honored to announce the final installments in a series of highly collectible and sought-after 30th Anniversary limited edition models. Capturing G-SHOCK toughness in the vivid yellow associated with lightning, this collection seamlessly combines both the legendary shock resistant structure with high performance functionality for professionals and avid timepiece enthusiasts alike.

The newest design in the collection is based on the best-selling DW6900, taking the recently released, GDX6900 and releasing it in conjunction with two versions of the icon FROGMAN of the Master of G Collection…

G-Shock and In4mation team up for a third installment collaboration watch. After their highly successful color ways from last year, G-Shock and the Hawaiian-based brand have concocted another color scheme with the popular G-Shock GLX-5600.

Decked out in subtle coral, the new GLX5600XA-4 harbors a hidden message in the backlight. Aloha, among the most sacred and powerful Hawaiian words, is revealed when the backlight is used. In the Hawaiian language, it can mean hello or goodbye and it can also mean love and affection, aloha truly captures the spirit and roots of the In4mation brand.

“We wanted a color that reflected our Summer Line which based on the beach lifestyle…

For 15-years, G-Shock and world-renowned graphic artist Eric Haze, have collaborated on countless projects including four highly coveted watches. To commemorate G-Shock’s 30th Anniversary, G-Shock and Eric Haze have once again teamed up to create a unique G-Shock that is a testament to the close partnership of Haze and G-Shock

Previously commissioned to design G-Shock’s 25th Anniversary logo, Eric had the distinct privilege to do so once again for the 30th Anniversary. The logo is engraved on the case back of the GA110EH-8A commemorative watch…

Military inspired, the new limited edition G-Shock series embodies toughness and technology with a covert edge. These models feature stealth, matte black cases & bands, including buttons finished in black IP (ion plating). The DW5600MS-1, DW6900MS-1 and G9000MS-1 are equipped with reverse LCDs and red numeric displays. For non-stop performance, the Frogman, GW200MS-1 is equipped with Tough Solar Power. All models feature their unique module ID codes printed on the bands.

“G-Shock continues to be a leader in technology and cutting-edge fashion for timepieces,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division…