The new G-Rescue Gulfman (G9100R-4) captures G-Shock toughness in the vivid orange color associated with elite search and rescue missions. It is the perfect fusion of rugged features and specialized uses featuring water, shock and rust resistance, with an easily detected orange color to assist those who risk their lives for a living.

The titanium case back, and screw pins, that penetrate the band joints completely, are rust and corrosion resistant. Special titanium alloy button shafts offer an additional level of rust and shock resistance. For superior comfort and durability, the deep waved band releases stress from the tight fit that can occur with a wet wrist…

Casio announces its newest addition to the Gravity Defier Aviation lineup. Designed with Triple G resist, this watch can withstand the shock of three forces: gravitational dropping force, centrifugal gravitational force and vibration. The new watch also features an improved watch band with superior lightness and durability for even better comfort on the wrist.

The GWA1000FC features a new type of resin bracelet band. This new watch band is built from urethane pieces internally reinforced with metal, linked by coupling segments made of a new type of resin called “fine resin”…

G-SHOCK debuts an impressive assortment of G-LIDE digital watches for summer 2014. Emphasizing superior functionality and performance, the latest G-LIDE collection is offered in four eye-catching color ways that emphasize G-SHOCK’s distinct digital time-telling and surf data capabilities

Designed with surfers and water sport enthusiasts in mind, the latest line of G-SHOCK G-LIDE watches is comprised of the GLX5600 (C-1 / C-2) and the GWX8900 (C-3 / D-2).

The GLX5600 edition features 200M water and shock resistant technology, 3 multi-function alarms and snooze function with flash alert. Accompanied by a countdown timer, 1/100 sec…

G-SHOCK celebrates the arrival of spring with their new Sporting Colors collection; three rich color-ways across the popular GD120 G-SHOCK series that celebrate athleticism and style.

With a nod to popular team sport colors, the three new color-ways in the GD120 model – defining black, bold blue, and eye – catching green – compliment a digital watch face with contrast detailing.

The GD120TS-1 features a black case and strap with red accents, while the GD120TS-3 features a green case and strap with white accents…

Casio America, Inc. proudly debuts the G-Shock GWX5600B-7, a perfect pairing of the surf-friendly G-LIDE style with advanced timepiece technology. Beach fresh in a shiny black and white colorway, the new GWX5600B-7 features Self-Charging, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeeping for superior accuracy and performance.

Self-Charging, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change…

Casio America, Inc. introduces a new premium G-Shock timepiece collection — the Rose Gold Series. The new Rose Gold series offers a trendy combination of rose gold accents matched with matte black IP (ion plating). Impeccably designed with toughness and technology, the MT-G, GIEZ, GW700BRJ-1A, and GW1800BRJ-1A, all feature Non-Stop, Tough Solar Power and Self-Adjusting Atomic Timekeeping technology. Each timepiece remains uniquely distinct, sophisticated, powerful and tough.

Non-Stop, Tough Solar Power — A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…

After last summer’s highly successful collaboration to commemorate 25 years of protecting the world’s oceans, waves and beaches, G-Shock and the Surfrider Foundation have joined forces again to create a second co-branded collaboration watch. The GRX5600SRF-3 combines G-Shock technology and Surfider sensibility with a portion of the proceeds benefiting the non-profit organization.

Ecologically conscious, the G-Shock X Surfrider watch has Self-Charging, Tough Solar Power technology – a tiny, solar panel combined with a large-capacity rechargeable battery which enables a variety of energy-hungry functions to operate smoothly…

Both a high performance timepiece and fashion accessory, the new DW6900NB collection is the latest edition to the G-Shock family. The new DW6900NB revamps the classic G-Shock DW6900 with rich metallic finishes and reflective mirrored dials.

Built on the brand’s foundations of toughness and technology, the DW6900NB is available in four metallic colorways: jet black with silver mirrored dial (DW6900NB-1), metallic lime green with a green and purple LCD, metallic eggplant (DW6900NB-4) and crisp white with a black reverse LCD (DW6900NB-7)…

G-SHOCK has again combined rugged functionality and tough style with the latest addition to its ever-expanding range of technically fashionable timepieces: the GA100MC Military Cloth. By incorporating the raw durability of military stripped nylon webbing, an additional suggestion of adventure has been added to the iconic to GA100 series.

Built with G-SHOCK’s Magnetic Resist technology, this watch is resistant to the influence of magnetic fields encountered in modern life, resulting in minimal time deviation that would otherwise affect accuracy…

Designed with pilots in mind, the new G-Shock G-Aviation combines superior technology with practical functionality. Advanced features and refined style make this men’s watch perfect for the boardroom and the cockpit.

Reminiscent of an aircraft console, the G-Aviation features an Arabic luminous index so 12 O’clock is instantly visible, the no reflection face provides visibility in the sunniest condition, the large buttons make operation a breeze and the function indicator shows mode, battery level and radio wave reception…