Designed with pilots in mind, the new G-Shock G-Aviation combines superior technology with practical functionality. Advanced features and refined style make this men’s watch perfect for the boardroom and the cockpit.

Reminiscent of an aircraft console, the G-Aviation features an Arabic luminous index so 12 O’clock is instantly visible, the no reflection face provides visibility in the sunniest condition, the large buttons make operation a breeze and the function indicator shows mode, battery level and radio wave reception…

G-Shock and In4mation join forces once again for the fifth installment of their collaborative timepiece, releasing the limited edition GLX6900XA-9. As part of the G-LIDE series, the GLX6900XA-9 is specifically designed to fuse the island spirit of the Hawaii-based street-wear brand while and G-Shock’s brand ethos of toughness.

The Jamaican colors of red, gold and green are prominent in the GLX6900XA-9 along with a subtle integration of the In4mation logo on the shiny gold dial and resin band, and a custom engraved In4mation logo on the case back…

In celebration of their 30th anniversary, G-SHOCK is releasing the DW6901UD-3 limited edition collaborative timepiece with Los Angeles-based streetwear mainstay Undefeated, heavily influenced by this year’s strong military trend.

Undefeated has long been a touchstone of modern urban style; as well as being one of the most recognized and well-curated sneaker boutiques around the world, their signature apparel stands out in an era of streetwear couture…

Casio announces its newest addition to the G-Aviation lineup, the first in the line to be equipped with Twin Sensor capabilities of Digital Compass and Thermometer. The unique design of the digital compass indicates North with a needle indicator as well as bearing within one of two digital windows.

An airplane motif sub-dial structure within the watch face indicates the mode of the watch. A direct compass button on the side of the watch provides easy access to the directional readings…

G-SHOCK debuts a new look for Spring Summer 2014 with the launch of two new men’s watch models within its classic series.

The analog only GAC110 features Arabic numerals at the 12 o’clock position and minute markers around the outer rim. This XL (52.7mm case) collection is available in subtle matte black with red accents (GAC110-1A) as well as in a distinct deep purple with contrasting neon green accents (GAC110-6A).

The three GA310 models feature Arabic numerals at both the 12 and 6 o’clock positions and seamlessly combine fashion and function with its hybrid analog/digital format (ana-digi)…