At Baselworld, 2012, Seiko will introduce its full 2012 collection to the world, and it will demonstrate Seiko’s wide range technical expertise in every area of watchmaking, mechanical, quartz, solar, Kinetic and Spring Drive. The Baselworld 2012 Seiko Collection will be remembered for many years to come as one of the most news-worthy and innovative of recent times. One of the many new creations to be unveiled at Baselworld, 2012 is the Premier Double Retrograde Chronograph.

Caliber 7T 85 is perfectly suited to the design ethos of the Premier Collection…

Hamilton is celebrating cultural icon, Elvis Presley, with two special models of the iconic Ventura watch, to mark what would have been the ‘King’s’ 75th birthday in 2010. The distinctive, shield- shaped timepiece, worn by Elvis in the 1961 movie, ‘Blue Hawaii’, comes in two new interpretations – a replica of the original 1950‘s model and a XXL version. The Ventura Elvis Anniversary Collection promises to contribute a new chapter to two legends.

The Ventura Quartz is a faithful tribute to the original 1957 model, which made watch-making history as the world’s first electrical, battery powered watch…

From its first launch in 2009, the Japanese inspiration of the Ananta design has captured the imagination of watch enthusiasts throughout the world. With its sword-shaped Katana profile and the super-flat Zaratsu polishing, Ananta has carved out a distinctively Japanese position in the luxury watch market.

From modest beginnings in 17th century Kyoto, Kabuki theater has grown to become one of the most distinctive and popular aspects of Japan’s culture. With its highly stylish sets and costumes, its ritualised dancing and declaratory style of acting, today’s Kabuki reaches back into Japan’s ancient traditions…

In December 2009, SEIKO started a year of celebrations marking the 40th anniversary of the launch of the world's first quartz watch, the SEIKO Quartz Astron. The celebration of this important anniversary started with an exhibition last December in Tokyo of 40 new designs, all inspired by the original Quartz Astron. Today, at Baselworld 2010, the celebrations reach their zenith with the launch of a totally new Quartz Astron, a watch that is both true to the heritage of the original but which, in its innovation and refinement, sets a new standard for the whole technology of quartz timekeeping…

On Thursday, September 27, 2012, the Seiko Salon in Tokyo opened its doors as usual, but visitors were greeted with a dramatic new display, featuring the new Seiko Astron GPS Solar. The center window of the Seiko Salon in Tokyo’s landmark Wako store in Ginza featured a huge montage of images displayed on about 50 screens, all showing the new Seiko Astron and its remarkable functionality. In addition, the store’s famous clock tower was lit up in blue, symbolizing the global reach of Astron’s astonishing GPS technology, extending to every corner of our planet, with its deep blue colour as seen from space…