Casio America, Inc. announces the expansion of the G-Shock G-RESCUE series (G7900) with the GW7900B. Following in the footsteps of its predecessor, the GW7900B remains steeped in the tradition of G-Shock water and shock resistance while taking the G-Shock technology one step further.

The GW7900B, a sleek black on black color way with a reverse LCD, now features Non-Stop, Tough Solar Power and Self Adjusting Multi-Band 6 Atomic Timekeeping for superior accuracy and reliability.

Non-Stop, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…

Casio America, Inc. proudly redefines its high end G-Shock watches with the introduction of the GIEZ GS1300B-1A. Perfectly balanced, the GIEZ combines premium design with classic G-Shock toughness and technology.

Easily paired with a finely tailored suit or a pair of designer jeans, the GIEZ provides an advanced timepiece for any sophisticated gentleman. Elegantly re-sculpted, the new GIEZ sports a sleek, stainless steel case enclosed in a black ion plating with a dual-layer dial for a subtle three-dimensional appearance…

Casio America, Inc. proudly introduces the G-Shock Mini series, the answer to the legions of stylish women who enjoy the rugged functionality of Casio G-Shock but have been searching for a more abbreviated proportion. Making its first appearance in the U.S. market, the G-Shock Mini collection embraces both the style and practicality of sophisticated yet active women while maintaining the legendary hallmarks of G-Shock water and shock resistance. For women who are looking for a stylish yet resilient accessory, the new G-Shock Mini line is the essence of fashion meets function…

Casio G-Shock has collaborated with the irreverent and iconic rapper REDMAN. Similar to G-Shock, REDMAN is a classic and durable brand. Both have stood the test of time and have continued to become increasingly popular since their debut.

"G-Shock is tough and durable, but still raw to the core. I wanted a model that I could wear on my wrist with confidence", said legendary rapper REDMAN. "To me, the color red represents taking it to the maximum, just like when I hit the stage. I give my fans my all at live shows—stage dives, all the hits, and the best performance they've seen."

Designed with pilots in mind, the new G-Shock G-Aviation combines superior technology with practical functionality. Advanced features and refined style make this men’s watch perfect for the boardroom and the cockpit.

Reminiscent of an aircraft console, the G-Aviation features an Arabic luminous index so 12 O’clock is instantly visible, the no reflection face provides visibility in the sunniest condition, the large buttons make operation a breeze and the function indicator shows mode, battery level and radio wave reception…

With the goal of creating a classic watch design unaffected by fads, the Todd Jordan x G-Shock collaboration (DW5600TOD-6) is based on the iconic DW5600, which is reminiscent of the very first G-Shock, the DW5000.

Originally a professional skateboarder, Todd Jordan is now a renowned photographer in New York. He is best known for his style of capturing life in New York, often taking passersby as subjects for his photos.

"The DW5600 was the first G-Shock model that I owned. I remember that watch well. It still has a sentimental value to me, so it's really nice to be able to make my own 5600," said Todd Jordan. "I just wanted the DW5600TOD-6 to look simple…

Casio G-Shock has partnered with world famous tattoo artist, car customizer, illustrator and designer, Mister Cartoon, to create the limited edition DW6900MRC-8. Combining the classic DW6900 with Mister Cartoon's unique artwork makes it the perfect union of G-Shock toughness and street culture style.

Mister Cartoon has been a cutting-edge artist for over two decades. Originally a graffiti artist and a highly sought after muralist for lowriders, his artistic roots stem from the streets of L.A. Ever-evolving as an artist, Mister Cartoon soon raised the bar through tattooing.

What makes Mister Cartoon's tattoos unique are the intricacy and singularity…

Casio America, Inc. proudly introduces a new digital watch from its shock and water resistant G-Shock line, the GW6900, a new twist on the best selling G-Shock shape in the U.S. Market. Bringing cutting edge advancements to the people, the GW6900 combines both toughness and technology.

Available in three trendy color combinations, stealth black (GW6900-1), eye-catching white (GW6900A-7) and fashion statement yellow (GW6900A-9) the GW6900 features advanced Non-Stop, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeepingtechnology…

Designed with pilots in mind, the new G-Shock G-Aviation combines superior technology with practical functionality. Advanced features and refined style make this men’s watch perfect for the boardroom and the cockpit.

Reminiscent of an aircraft console, the G-Aviation features an Arabic luminous index so 12 O’clock is instantly visible, the no reflection face provides visibility in the sunniest condition, the large buttons make operation a breeze and the function indicator shows mode, battery level and radio wave reception…

G-Shock and In4mation team up for a third installment collaboration watch. After their highly successful color ways from last year, G-Shock and the Hawaiian-based brand have concocted another color scheme with the popular G-Shock GLX-5600.

Decked out in subtle coral, the new GLX5600XA-4 harbors a hidden message in the backlight. Aloha, among the most sacred and powerful Hawaiian words, is revealed when the backlight is used. In the Hawaiian language, it can mean hello or goodbye and it can also mean love and affection, aloha truly captures the spirit and roots of the In4mation brand.

“We wanted a color that reflected our Summer Line which based on the beach lifestyle…