Casio celebrates the arrival of fall with their new Crazy Color collection: four rich color-ways across the G8900 G-SHOCK series and three new neon highlighted GA100C watches that compliment your mood and style this season.

With a nod to fall colors, the four new color-ways in the G8900SC watch model – rich teal, deep red, dark grey and vibrant yellow – compliment a dark watch face & contrast detailing.

The G8900SC-1B features a black case with teal detailing and strap and clean white accents. The G8900SC-1R pairs two bold colors together with its black casing and dial and deep red strap with coordinating button detailing, while the G8900SC-1Y – the brightest option for the season – offers a jet black dial face with bright yellow strap…

This summer, Casio America Inc. proudly offers the G-LIDE GLX6900 and the G-LIDE GRX5600 in three new bold colors. A new twist on the best selling G-Shock shape in the U.S. market, the G-LIDE GRX-5600 is a classic silhouette with new Tough Solar functionality while the GLX6900 comes in a new bold matte yellow with pop color details.

Similar to its predecessor the GLX6900 G-LIDE possesses tide graph capabilities, fully embracing the surf and water enthusiast lifestyle…

Casio announces its newest addition to the G-Aviation lineup, the first in the line to be equipped with Twin Sensor capabilities of Digital Compass and Thermometer. The unique design of the digital compass indicates North with a needle indicator as well as bearing within one of two digital windows.

An airplane motif sub-dial structure within the watch face indicates the mode of the watch. A direct compass button on the side of the watch provides easy access to the directional readings…

Casio announces its newest addition to the Gravity Defier Aviation lineup. Designed with Triple G resist, this watch can withstand the shock of three forces: gravitational dropping force, centrifugal gravitational force and vibration. The new watch also features an improved watch band with superior lightness and durability for even better comfort on the wrist.

The GWA1000FC features a new type of resin bracelet band. This new watch band is built from urethane pieces internally reinforced with metal, linked by coupling segments made of a new type of resin called “fine resin”…

Casio announced today the STB-1000, an exciting new sports watch that leverages Bluetooth v4.0 with low energy wireless technology to enable wearers to check personal fitness data from popular mobile apps, operate a music player on a smartphone, and more.

Casio is well-known for its innovative timepieces. In 2011, Casio announced its first G-SHOCK watch that uses Bluetooth v4.0 with low energy wireless technology to communicate with smartphones…