The Omega Seamaster Planet Ocean Orange Ceramic is more than a world premiere – it is prime example of craftsmanship and exceptional innovation. The Seamaster Planet Ocean Orange Ceramic has a brushed and polished 43.50 mm case crafted from 950-grade platinum with a bi-directional 24-hour GMT rotating bezel whose polished ring is made from orange ceramic (patent pending), a world premiere. This stunning wristwatch has been produced in an edition limited to only eight pieces, a testimony to the challenge and complexity of creating the Seamaster Planet Ocean Orange Ceramic…

The new G-Rescue Gulfman (G9100R-4) captures G-Shock toughness in the vivid orange color associated with elite search and rescue missions. It is the perfect fusion of rugged features and specialized uses featuring water, shock and rust resistance, with an easily detected orange color to assist those who risk their lives for a living.

The titanium case back, and screw pins, that penetrate the band joints completely, are rust and corrosion resistant. Special titanium alloy button shafts offer an additional level of rust and shock resistance. For superior comfort and durability, the deep waved band releases stress from the tight fit that can occur with a wet wrist…

A black case and dial combined with ultra-sporty orange accents. A Manufacture Breitling Caliber 01 with a décor featuring the same contrast. The Chronomat 44 Raven special series reinvents the pilot’s chronograph in an original look dedicated to performance.

Since its launch in 1984, the Chronomat has established itself as the reference among mechanical chronographs. A perfect embodiment of the Breitling philosophy, it combines a strong, unique and quintessential design with all the performances of an authentic “instrument for professionals”: precision, sturdiness, readability, functionality, as well as outstanding water resistance…

For the third installment of the four part, limited edition Fluro Rubber Player series, Nixon is set to launch a pink colorway on October 15 with a portion of the proceeds benefiting Boarding For Breast Cancer (B4BC).

Following up the recently released Orange Fluro (August) and Green Fluro (September) colorways, The Pink Fluro Rubber Player is the perfect match for the month of October…

Casio announced today the release of a new addition to the PRO TREK line of outdoor watches. The PRG270 combines high performance and operability, and comes in five color options: black, black/dark grey, blue, black/orange and black/light grey."

PRO TREK is a line of outdoor watches equipped with One-Touch Triple Sensor functionality for determining compass bearing, atmospheric pressure/altitude, and temperature…

Ten years ago at Baselworld, SEIKO unveiled a new collection of sports watches designed specifically for motor sport. Sportura has since become an icon in the SEIKO collection, a series whose design is now recognisable as one of the world's leading motor sport watches.

The 2010 collection is as powerful as ever. With five new creations for men and two for women, Sportura is set for a second decade of success. As true as ever to its roots, all the iconic design features of Sportura are retained: the jet black dials, the red and orange color accents and the high-legibility sapphire crystals…

Launching on the 15 of this month, The Green Fluro Player will join the club as the second colorway in the limited four month, four color Fluro Player series.

Following the release of last months Orange Fluro Player, this months green colorway is certain not to disappoint. The unique high-polish, high-gloss materialization when paired with one of Nixon's most successful watch models to date, make The Fluro Player one of the most exciting new watches of the year…

Luminox was requested by the officer in charge of procurement to develop the first Navy SEAL series in 1993. If a watch is durable enough for the world’s toughest elite forces, it will stand up to any other rugged outdoor use. Luminox’s best selling Colormark Navy SEAL series just got better with the introduction of a versatile chronograph series 3080. Available in the same, extremely popular 44mm size, this new Colormark Chronograph Navy SEAL comes in four versions – white, orange, green and blue, with the Luminox Light Technology (LLT) on the hands, hour markers and bezel markings all color-coordinated…

Always answering the call of the demanding professionals using the brand as Essential Gear, Luminox unveils the Sea, Air and Land - Series of timepieces. All watches in this new series are durable, legible and specially designed for real world use.

Luminox supplies professionals around the world – military, law enforcement, SWAT teams, Navy SEALs, fighter pilots, border patrols and more – so the brand has split this new offering into the different domains in which these users operate: Sea, Air and Land. All models in this 3050 series are crafted of a 44mm carbon reinforced polymer…

The fourth and final colorway in the limited edition Nixon Fluro Rubber Player series is set to launch at retail on November 15. This month's Fluro Rubber Player colorway is yellow and follows in the footsteps of previously released colors in the series that included orange (August on-sale), green (September on-sale) and pink (October on-sale).

The four color, four month series was launched this past August and all watches in the collection feature a high-polish, high-gloss polyurethane case and band making them truly unique within the watch world…