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Apr 2, 2014

Omega Seamaster Aqua Terra 150M Master Co-Axial

Omega Seamaster Aqua Terra 150M Master Co-Axial

The 38.5 mm or 41.5 mm case is available with a bicolour combination of stainless steel and 18K red or yellow gold, or in understated stainless steel. The polished and brushed case has a polished bezel and a matt-polished screw-in crown.

The lacquered black, silvery, blue, grey or champagne dial features the striking “Teak Concept” vertical lines that are associated with the timepieces in the Aqua Terra collection. Rhodium-plated or 18K gold indexes match the facetted central hour, minute and seconds hands, which are enhanced with diamond-polished sides contrasting the brushed top. The 41.5 mm model’s central seconds hand is either varnished in orange, rhodium-plated or crafted from 18K gold…

Mar 1, 2010

Luminox Goes Racing With Tony Kanaan Line Of Watches

Luminox A.1121

Tony Kanaan, well known Indy Racing League champion driver, is a man of action. Not only a fantastic open wheel driver, Kanaan is an accomplished triathlete and loves outdoor sports like bicycling, water sports (he lives in Miami, after all) and go-karting. When Kanaan was thinking about designing a watch that would become Essential Gear for his active lifestyle, he naturally came to Luminox.

The Luminox designers worked closely with Kanaan to make a brand new timepiece, creating a new sandwich case that will be the platform for all the Tony Kanaan watches moving forward…

May 20, 2010

Victorinox Presents Dive Master 500 Black Ice Chrono & Mecha Watches

Victorinox Dive Master 500 Black Ice Mecha

Precision timing meets diving in the new Dive Master 500 Black Ice Chrono, nowequipped with a chronograph movement in the same ultra-rugged and highlyfunctional 43 mm sport watch from Victorinox Swiss Army.

The 500 meters (50 ATM) water resistance, which gives its name to the Dive Master 500 line, is maintained in this chrono version through the screw-in caseback and thescrew-down crown and pushers. The chronograph function features enhancedlegibility and ease of use with central hands for the timing of seconds and minutesaround the dial, and a separate 12-hour counter at 10 o'clock, with a date windowand small second at 6 o'clock…

Mar 26, 2010

Fortis Releases Limited Edition Of The B-42 MarineMaster Chronograph Alarm C.O.S.C

Fortis B-42 MarineMaster Chronograph Alarm C.O.S.C

The B-42 MarineMaster is one of the most prestigious Fortis ranges of models, established already in the 40’s. Like its historical forerunner the latest model line the B-42 MarineMaster collection, which offers a Day/Date, Chronograph and the C.O.S.C. certified Chronograph Alarm, feature highly precise Swiss mechanical movements with automatic winding. It fulfils all requirements of professional sports watches.

The broad fluted turning bezel is the most recognizable trait of the entire collection. A double coated anti-reflective sapphire crystal allows perfect legibility not only underwater…

Mar 10, 2010

Casio Announces New G-Shock DW6900CB Collection

Casio G-Shock DW6900CB-4

Fusing cutting edge fashion with a classic aesthetic, Casio America, Inc. introduces a new model from its shock and water resistant G-Shock line, the DW6900CB. Modernist mirror faces backed by rousing electric color combinations and a glossy finish have transformed this G-Shock into an attention-grabbing, collectible timepiece…

Sep 26, 2013

Casio Adds Two EFR529 Watches To Edifice Collection

Casio EFR529D-1A9

Known for designing timepieces with the perfect combination of style and technology, Casio is excited to announce the availability of its latest EDIFICE timepiece, the EFR529. With a unique design, Casio's EFR529 is suitable for any man's lifestyle making it the ideal accessory for a meeting in the boardroom or a relaxing day at home…

Aug 2, 2010

New G-Shock DW6900SB Collection Reflect Style

Casio G-Shock DW6900SB

Delivering a distinct fashion statement, Casio America, Inc. introduces an extension to the Mirror Face Collection from its shock and water resistant G-Shock line, the DW6900SB. The rich metallic bodies paired with mirrored facades add a refreshing twist to the most recognized G-Shock DW6900 style and continue with Spring 2010’s wildly popular first generation of Mirror Face Timepieces…

Apr 25, 2013

Omega Seamaster Planet Ocean 600M GoodPlanet

Omega Seamaster Planet Ocean 600M GoodPlanet

It is OMEGA’s enduring and rich maritime legacy that inspired the creation of the Seamaster Planet Ocean 600M GoodPlanet, an innovative wristwatch that serves as a tribute to the GoodPlanet Foundation and the positive work it does for our environment and underwater ecosystems. From the development of the first true dive watch in 1932 to our sponsorship of an acclaimed environmental film, OMEGA’s connection to Earth’s watery surface is deeply-rooted and a defining element of our brand.

The GoodPlanet Foundation, founded in 2005, strives to inspire every person on Earth to live lifestyles that respect our shared environment…

Dec 30, 2010

Casio G-Shock GX56 Featured In The Lupe Fiasco’s Latest Music Video

Casio G-Shock GX56

Casio America, Inc. is proud to announce that the G-Shock GX56 timepiece plays a pivotal role in Lupe Fiasco’s latest music video “The Show Goes On.” Majestic in size, the GX56 is the largest case design (55.5mm x 53.6mm x 17.5mm) in G-Shock history, so it makes an impression the opening sequence of the video.

The video begins with Lupe getting ready to go on stage. He checks the time on his G-Shock GX56-1 watch before realizing it is his time to perform. The video then journeys his adventure from backstage on to stage, where he overcomes the obstacles that come in his way…

Mar 23, 2011

Casio Presents G-Shock GDF100 Timepieces

Casio G-Shock GDF100-1B

Casio’s flagship timepiece collection proudly announces the newest edition to the G-Shock family, the GDF100. Designed with the avid outdoorsmen in mind, the GDF100 has a built in twin sensor and rugged construction to withstand any adventure.

A brand new case design for G-Shock, the GDF100 has a front-facing pressure and temperature sensor built into the case/bezel at the 9 o’clock position. The pressure sensor measures barometric pressure as well as converts barometric pressure readings into relative altitude readings based on ISA (International Standard Atmosphere) conversion values stored in the watch’s memory…