This summer, Casio America Inc., proudly releases new silhouettes of the G-LIDE series, the GLX150 and the GWX8900B. One of the best selling G-Shock shapes in the U.S. market is reborn through the G-LIDE GLX150, featuring a new case for extra G-Shock toughness, while the GWX8900B, has a larger case and offers Tide Graph functions, Atomic Timekeeping, and tough solar power for long days in the sun.

Similar to its predecessors the GLX150 possesses tide/moon graph capabilities, embracing the surf and water enthusiast lifestyle…

Black and white are base color pallets in every woman’s wardrobe, which is why the new Baby-G introductions are a must have accessory. The fashion-forward, always-functional brand brings a playful surprise to a classic accessory. The BGA-131 mirrors both sides of an individual’s personality, Black on Black or White on White are appreciated for the more serious side of you, but neon colors show your inner playful side! Pick your shade of black or white styled with a dial that has 3D numbers that transform into a “glow anywhere” illuminated neon face – all at the push of a button…

Consistently raising the bar within the timepiece industry, Casio America, Inc. is proud to introduce the newest model to its Pro Trek series, the PRG550-1A1. Built with Casio’s easy-to-use, one-touch triple sensor technology, the PRG550-1A1 includes a digital compass, altimeter, barometer and thermometer making it the ultimate tool for rugged, outdoor adventures.

“The PRG550-1A1’s enhanced features are designed to make outdoor activities seamless and enjoyable,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc…

Seiko first met Darya Klishina when she won gold at the IAAF World Youth Championships in 2007, an event that Seiko supported. She was just 16 years old and it was already clear that she had a bright future ahead of her as a long jumper. Since that early success, she has risen through the senior ranks of her sport and is, today, ranked second in the world. During the last four years of her career, her personal best jumps have consistently improved and she is now among the favorites at every competition she enters. Born in Tver, north of Moscow, she played volleyball and trained as a sprinter before focusing only on the long jump event…

At Baselworld, 2012, Seiko will introduce its full 2012 collection to the world, and it will demonstrate Seiko’s wide range technical expertise in every area of watchmaking, mechanical, quartz, solar, Kinetic and Spring Drive. The Baselworld 2012 Seiko Collection will be remembered for many years to come as one of the most news-worthy and innovative of recent times. One of the many new creations to be unveiled at Baselworld, 2012 is the Premier Double Retrograde Chronograph.

Caliber 7T 85 is perfectly suited to the design ethos of the Premier Collection…

Always reinventing the classic G-Shock, Casio America, Inc. is proud to release the Vintage Colors capsule collection comprised of two classic styles, in three color options. This new color series showcases the classic black and white and includes the introduction of navy to G-Shock’s color portfolio. The DW6900HM-1, DW6900HM-2 and DW6900MR-7 timepieces have a semi-gloss treatment to the bands and mirrored LCD’s. The DW6900HM-1, DW6900HM-2 also feature a distressed mirror treatment to the dial face, that give these G-Shocks both a modern and vintage appeal while the DW6900MR-7 features a polished metal front light button to highlight its mirror dial…

Casio America, Inc. announces a new monochromatic assortment of G-Shocks that are sure to turn heads. Using a combination of classic styles and some recent case introductions, G-Shock puts a clean, bold look together in a series for their Blackout & Whiteout capsule collection. Consisting of four hero styles; the GDF100BB-1 and the GA120BB-1A featured in solid matte black with high gloss accents and the DW6900WW-7 and GD100WW-7 are available in crisp white with eye-catching mirror dial treatments.

BLACKOUT SERIES:

The GDF100BB-1 G-Shock features the front-facing pressure and temperature sensor built into the case/bezel at the 9 o’clock position…

The first Grand Seiko standard was set in 1966, since which time it has been raised as new materials, technologies and mainstream techniques have made possible new advances. Today, the Special Edition Hi-beat 36,000 goes beyond the standard with levels of accuracy that are among the highest in the world…

Breitling reasserts its horological mastery by launching a “world time” chronograph equipped with a new caliber entirely developed and produced in-house. Thanks to its double disk, the Transocean Chronograph Unitime simultaneously and constantly indicates the time in all 24 timezones. An innovative system based on a patented mechanism enables the user, when changing timezone, to adjust all the indications in one smooth and easy move by simply turning the crown. An exceptional new instrument makes its grand entry into the world of exclusive fine mechanisms&helip;

From its first launch in 2009, the Japanese inspiration of the Ananta design has captured the imagination of watch enthusiasts throughout the world. With its sword-shaped Katana profile and the super-flat Zaratsu polishing, Ananta has carved out a distinctively Japanese position in the luxury watch market.

From modest beginnings in 17th century Kyoto, Kabuki theater has grown to become one of the most distinctive and popular aspects of Japan’s culture. With its highly stylish sets and costumes, its ritualised dancing and declaratory style of acting, today’s Kabuki reaches back into Japan’s ancient traditions…