Hamilton is celebrating cultural icon, Elvis Presley, with two special models of the iconic Ventura watch, to mark what would have been the ‘King’s’ 75th birthday in 2010. The distinctive, shield- shaped timepiece, worn by Elvis in the 1961 movie, ‘Blue Hawaii’, comes in two new interpretations – a replica of the original 1950‘s model and a XXL version. The Ventura Elvis Anniversary Collection promises to contribute a new chapter to two legends.

The Ventura Quartz is a faithful tribute to the original 1957 model, which made watch-making history as the world’s first electrical, battery powered watch…

From its first launch in 2009, the Japanese inspiration of the Ananta design has captured the imagination of watch enthusiasts throughout the world. With its sword-shaped Katana profile and the super-flat Zaratsu polishing, Ananta has carved out a distinctively Japanese position in the luxury watch market.

From modest beginnings in 17th century Kyoto, Kabuki theater has grown to become one of the most distinctive and popular aspects of Japan’s culture. With its highly stylish sets and costumes, its ritualised dancing and declaratory style of acting, today’s Kabuki reaches back into Japan’s ancient traditions…

Today at BaselWorld 2012 – the World Watch and Jewellery Show, Bulova Corporation introduced the Bulova Precisionist Chronograph, the world's most advanced chronograph. This landmark timepiece features 1/1,000th second precision over a twelve-hour time frame and is accurate to within ten seconds a year.

An extraordinary extension of Bulova's renowned Precisionist technology, the Bulova Precisionist Chronograph adds uniquely exact timing to the world's most accurate watch with a continuously sweeping second hand, and offers a design reflecting the quality of technology within, reinforcing Bulova's legacy of timekeeping design and innovation…

The Khaki X-Mach takes Hamilton aviation watches to exhilarating new heights with its facility to measure the Mach number of an aircraft, the speed it is moving through the air divided by the speed of sound under the same atmospheric conditions. This sophisticated chronograph timepiece expresses the inspiration of the skies through relentless attention to detail and bold looks reminiscent of the cockpit. The Khaki X-Mach assures happy landings for its stylish wearer, with a combination of soave elegance and mechanical fascination…

In December 2009, SEIKO started a year of celebrations marking the 40th anniversary of the launch of the world's first quartz watch, the SEIKO Quartz Astron. The celebration of this important anniversary started with an exhibition last December in Tokyo of 40 new designs, all inspired by the original Quartz Astron. Today, at Baselworld 2010, the celebrations reach their zenith with the launch of a totally new Quartz Astron, a watch that is both true to the heritage of the original but which, in its innovation and refinement, sets a new standard for the whole technology of quartz timekeeping…

SEIKO WATCH CORPORATION is proud to announce the creation of the Credor Spring Drive Minute Repeater. It is the first minute repeater watch ever built by SEIKO and, alongside the Credor Spring Drive Sonnerie, marks another milestone in the developing tradition of SEIKO as a leading manufacturer of ‘complication’ timepieces.

In every aspect of its creation, total purity of sound has been the goal. The result is a lingering, clear and haunting sound which has a uniquely Japanese character…

At last, the search for totally precise time, everywhere on the planet, is over. By developing our own, patented, low-energy-consumption GPS receiver, Seiko has been able to create a watch that can receive GPS signals and identify time zone, time and date data using the global network of GPS satellites. It recognizes all the 39 time zones on earth. This breakthrough timepiece is called Seiko Astron. Like its celebrated 1969 predecessor which was the world’s first quartz watch, the new Seiko Astron developed under the supervision of Seiko Epson Corporation, ushers in a new age of timekeeping technology…

In the 1950s, at a time when it had already established itself as “official supplier to world aviation”, Breitling took on another challenge by setting out to conquer maritime depths. 1957 thus saw the launch of the famous Superocean, equipped with an ultra-readable dial, an armored glass and a monohull case watertight to a depth of 200 meters (660 ft) – a remarkable feat at that time. Originally designed to equip professional and military divers, and particularly special troops, this model soon gained a following among enthusiasts in the booming field of leisure diving. It subsequently gave rise to a whole line of diver‘s watches and chronographs, which have distinguished themselves over successive generations by their extreme sturdiness as well as their peerless performances – including water resistance to depths of 500, 1,500 and even 2,000 meters. Breitling is now giving fresh impetus to this legendary collection by launching a Superocean with an entirely revamped design…

On Thursday, September 27, 2012, the Seiko Salon in Tokyo opened its doors as usual, but visitors were greeted with a dramatic new display, featuring the new Seiko Astron GPS Solar. The center window of the Seiko Salon in Tokyo’s landmark Wako store in Ginza featured a huge montage of images displayed on about 50 screens, all showing the new Seiko Astron and its remarkable functionality. In addition, the store’s famous clock tower was lit up in blue, symbolizing the global reach of Astron’s astonishing GPS technology, extending to every corner of our planet, with its deep blue colour as seen from space…