Casio America Inc. seamlessly combines advanced timepiece technology with high performance functionality in the new G-Shock G-Aviation (GW3500B-1A). Preserving the G-Aviation legacy, the new chronograph possesses a cockpit inspired display and resistance to centrifugal forces like its predecessors. The GW3500B-1A also features a meticulously styled large case analog-digital face with distinctive black and yellow accents.

“We are pleased to expand the G-Aviation collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The new GW3500B-1A brings together the absolute best of G-Shock…

Casio America, Inc.’s G-Shock brand is 25 years strong with the release of the limited edition gray skeleton — DW5025D-8.

The design and technology is adapted from the original G-Shock which has set standards with its ruggedness and shock resistance, but features a see through light gray band and bezel. A 25th anniversary logo is engraved on the case back marking its uniqueness.

In 1983, a Casio engineer designed a watch that would withstand a fall from atop a three-story building, creating the world’s toughest watch…

Casio, an official team partner of the Infiniti Red Bull Racing Formula One team, is pleased to announce its latest limited edition EDIFICE men’s timepiece – the ERA200RBP-1A. Based on Casio EDIFICE’s philosophy of “speed and intelligence,” the ERA200RBP-1A’s sporty yet sophisticated design emphasizes the vitality of motorsports racing…

Casio announced today the release of the GB-6900B/GB-X6900B shock-resistant watches. These new watches support Bluetooth v4.0 with low energy wireless technology enabling pairing with a smartphone to control a smartphone music player from the watch, or adjust watch settings from a smartphone.*

Last year, Casio G-SHOCK released the GB-5600AA and GB-6900AA watches that can communicate with an iPhone or AndroidTM smartphone, which enabled features such as an audible, vibration and display notification on the watch when there is an incoming call or email, and auto synchronization to time data received from a paired smartphone…

Casio is excited to introduce its first marine-inspired timepiece to its popular EDIFICE collection. The EMA100-1AV adds a new twist to the line with a stylish blue and black design that is reminiscent of water, as well as a powerful feature set including water resistance up to 200 meters, a tide indicator and a moon graph.

“The EMA100-1AV's enhanced features are designed for a seamless transition from the beach to the boardroom," said Shigenori Itoh, Chairman and CEO of Casio "This timepiece is unlike any EDIFICE we have released thus far and symbolizes our commitment to providing consumers with stylish, yet versatile timepieces…

Fusing cutting edge fashion with a classic aesthetic, Casio America, Inc. introduces a new model from its shock and water resistant G-Shock line, the DW6900CB. Modernist mirror faces backed by rousing electric color combinations and a glossy finish have transformed this G-Shock into an attention-grabbing, collectible timepiece…

G-Shock has joined forces with the Surfrider Foundation to celebrate 25 years of protecting the world’s oceans, waves and beaches. This summer, Casio will release the limited edition G-Shock X Surfrider Foundation collaboration watch, the G5500SRF-1, with a portion of the proceeds benefiting the organization…

Casio is excited to introduce the latest addition to its PRO TREK collection of outdoor timepieces for men – the PRW5050BN-5. It is the first PRO TREK timepiece designed with a silicone band offering a supple fit with abrasion resistance along with the precision and reliability of PRO TREK’s one-touchTriple Sensor technology - making it the ideal instrument for outdoor enthusiasts…

After two successful highly sought after collaborations, Casio G-Shock has partnered with Lifted Research Group (L-R-G) to create another limited edition L-R-G X G-Shock; the DW-6900LRG-2. The classic DW-6900 combined with the distinctive L-R-G style makes it the perfect collaboration. “This watch was inspired by Obama blue. This is a color that symbolizes hope. L-R-G, G-Shock and Obama are all a sign of the times, pun intended,” said Jonas Bevacqua, Co-Founder and Creative Director, L-R-G…

New York City based professional BMX rider, Nigel Sylvester and iconic lifestyle watch brand, Casio G-Shock, have teamed up once again to offer a second installation of their partnership, with the GD101NS-1 timepiece. Unlike Sylvester’s first signature watch, which was composed of a white band, case and watch dial, his new timepiece pays tribute to the streets he rides with an all black body along with chrome detailing…