Casio G-SHOCK will release two new timepieces inspired by desert sand terrain this June. The Military Sand collection stays true to G-SHOCK’s brand ethos of toughness and durability. The DW6900 is a classic G-SHOCK style that has been reinvented into the DW6900SD-8, while the XL GA100 becomes the GA100SD-8A for this collection. Both men’s watches are a harmonious representation of style and functionality, traits G-SHOCK has fully embodied over the past thirty years of the brand’s history.

With the trend of combat fatigue taking full force, Casio G-SHOCK is thrilled to announce a fashionable alternative to the camouflage movement for the summer…

Casio America, Inc. is proud to announce that the G-Shock GX56 timepiece plays a pivotal role in Lupe Fiasco’s latest music video “The Show Goes On.” Majestic in size, the GX56 is the largest case design (55.5mm x 53.6mm x 17.5mm) in G-Shock history, so it makes an impression the opening sequence of the video.

The video begins with Lupe getting ready to go on stage. He checks the time on his G-Shock GX56-1 watch before realizing it is his time to perform. The video then journeys his adventure from backstage on to stage, where he overcomes the obstacles that come in his way…

Casio America, Inc. announces a new monochromatic assortment of G-Shocks that are sure to turn heads. Using a combination of classic styles and some recent case introductions, G-Shock puts a clean, bold look together in a series for their Blackout & Whiteout capsule collection. Consisting of four hero styles; the GDF100BB-1 and the GA120BB-1A featured in solid matte black with high gloss accents and the DW6900WW-7 and GD100WW-7 are available in crisp white with eye-catching mirror dial treatments.

BLACKOUT SERIES:

The GDF100BB-1 G-Shock features the front-facing pressure and temperature sensor built into the case/bezel at the 9 o’clock position…

Casio America, Inc. announces the expansion of the G-Shock G-RESCUE series (G7900) with the GW7900B. Following in the footsteps of its predecessor, the GW7900B remains steeped in the tradition of G-Shock water and shock resistance while taking the G-Shock technology one step further.

The GW7900B, a sleek black on black color way with a reverse LCD, now features Non-Stop, Tough Solar Power and Self Adjusting Multi-Band 6 Atomic Timekeeping for superior accuracy and reliability.

Non-Stop, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…

Casio America, Inc. introduces a new model from its shock and water resistant G-Shock line, the DW6900CS. Vibrant electric colors and smooth glossy finish add a new school twist to the old school classic G-Shock DW6900.

Available in three trendy color combinations, stealth black with neon green face and accents (DW6900CS-1), hot pink with silver face and black accents (DW6900CS-4), and the attention grabbing white with teal face and electric blue accents (DW6900CS-7). These new DW6900CS remain rooted in G-Shock toughness and technology…

Casio announces the second installment of military inspired watches. The popular Solar Military collection has expanded with the introduction of 2 new styles offered in navy blue. The two new colorways encapsulate G-Shock’s brand ethos of rugged and tough technology.

The Military Navy series features shock and 200M water resistance, tough solar power, full auto EL or LED, world time (48 cities + UTC), four daily alarms + one snooze, 1/100th second stopwatch, countdown time, 12/24hr formats and mute function. In addition, the GR7900NV-2 model includes tide and moon graphs…

Casio America, Inc. proudly unveils the Limited Edition Go Green Project, an environmentally friendly series of G-Shock watch models to commemorate Earth Day’s 40th Anniversary. The series is compromised of three new G-Shock styles G5600GR-7, G6900GR-3 and G2300GR-3 with 100% recycled paper packaging, advanced solar technology and Earth Day inspired color ways.

Each incarnation of the Go Green Project features advanced Self-Charging, Tough Solar Power technology – A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…

Casio G-SHOCK is set to release a new lineup of Garish Color timepieces this July. The recent assortment of Garish Color watches come in black and white as well as brown and gold tones with subtle bursts of metallic. Devised to withstand immense shock and water resistance, the latest run of Garish Color models are perfect for the long summer days by the beach as they are equipped with advanced performance technology perfect for an adventurous summer lifestyle.

Two of the new models, the GA110GW-7A and GA110BR-5A, showcase a layered analog and digital display and come in either white with a black dial or brown with a gold dial…

Casio’s flagship timepiece collection proudly announces the newest edition to the G-Shock family, the GDF100. Designed with the avid outdoorsmen in mind, the GDF100 has a built in twin sensor and rugged construction to withstand any adventure.

A brand new case design for G-Shock, the GDF100 has a front-facing pressure and temperature sensor built into the case/bezel at the 9 o’clock position. The pressure sensor measures barometric pressure as well as converts barometric pressure readings into relative altitude readings based on ISA (International Standard Atmosphere) conversion values stored in the watch’s memory…

Casio G-Shock has collaborated with the irreverent and iconic rapper REDMAN. Similar to G-Shock, REDMAN is a classic and durable brand. Both have stood the test of time and have continued to become increasingly popular since their debut.

"G-Shock is tough and durable, but still raw to the core. I wanted a model that I could wear on my wrist with confidence", said legendary rapper REDMAN. "To me, the color red represents taking it to the maximum, just like when I hit the stage. I give my fans my all at live shows—stage dives, all the hits, and the best performance they've seen."