The legendary chronograph has a long list of adventures to its credit, including every one of NASA’s piloted missions since May of 1963. When Buzz Aldrin stepped onto the lunar surface in 1969 wearing his OMEGA Speedmaster Professional, the watch achieved true iconic status.

In 2010 OMEGA is introducing a selection of 38 mm Speedmaster Ladies’ wristwatches. The first of the new releases combines the robust sportiness and chronograph performance which have long characterized the line with some touches of elegance not normally associated with the rugged Speedmasters…

A silvery moon on a spring night; a star that glistens reaches its peak and then disappears. A symbol of passing time, living time and the moon that entrances us with its rounded, delicate lines the new Longines PrimaLuna is a tribute to this silvery star. Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds. Graceful, magical, this is a model that will seduce women who appreciate contemporary, sophisticated elegance…

Once upon a time on the Le Mans circuit, Steve McQueen was at the wheel of his Porsche 917. On his wrist the MONACO - an automatic, square, blue chronograph that suddenly caused mayhem in the orderly world of the small, round, white timepiece… A stone had been thrown into the watchmaking pond that is still making waves 40 years later. That beautiful stranger, which met with such enormous and lasting success and became an icon, deserved an offspring worthy of the same degree of popularity. Now TAG Heuer is launching the MONACO LS Chronograph Calibre 12 so that the legendary collection can have a fresh opportunity to reveal its DNA…

Hamilton is celebrating cultural icon, Elvis Presley, with two special models of the iconic Ventura watch, to mark what would have been the ‘King’s’ 75th birthday in 2010. The distinctive, shield- shaped timepiece, worn by Elvis in the 1961 movie, ‘Blue Hawaii’, comes in two new interpretations – a replica of the original 1950‘s model and a XXL version. The Ventura Elvis Anniversary Collection promises to contribute a new chapter to two legends.

The Ventura Quartz is a faithful tribute to the original 1957 model, which made watch-making history as the world’s first electrical, battery powered watch…

A tribute to freedom and femininity, the DS First Lady is a sporty chronograph of great style, in warm rose-tinted PVD finish. Irresistibly modern, it also brings a distinctly classical note of grace and sophistication, with gorgeous accents of shiny black ceramic on both the bezel and crown tip. Originality and rose passion in a unique model sure to please the woman of today.

For the DS First Lady Ceramic, designers drew their inspiration from Certina's long-standing and intimate rapport with the feminine gender. The result is a dynamic, elegant model, full of charisma and chic…

Today, Apple introduced Apple Watch Series 2, the next generation of the world’s most popular smartwatch. Apple Watch Series 2 is packed with incredible fitness and health capabilities including a water resistance 50 meter rating for swimming,* and built-in GPS so users can now run without an iPhone. Apple Watch Series 2 also features a dramatically brighter display and a powerful dual-core processor. Combined with the performance enhancements of watchOS 3, Apple Watch Series 2 makes it even easier to access third-party apps, receive and respond to notifications and conveniently use Apple Pay…

Apple today unveiled Apple Watch featuring revolutionary new technologies and a pioneering user interface with a beautiful design that honors the rich tradition of precision watchmaking. Apple Watch introduces a specially designed and engineered Digital Crown that provides an innovative way to scroll, zoom and navigate. The Digital Crown is Apple’s most revolutionary navigation tool since the iPod Click Wheel and iPhone Multi-Touch…

SEIKO is proud to introduce three limited edition Grand Seiko timepieces as a part of the SEIKO 130th Anniversary Commemorative Collection. All three models house a newly developed mechanical hand-winding movement, Caliber 9S64, which boasts a 3-day power reserve and is used exclusively for Grand Seiko. The design pays faithful homage to the much coveted original Grand Seiko model from 1960.

For 50 years, the idea behind Grand Seiko has remained the same. It is a deceptively simple idea; each Grand Seiko watch should be as accurate, legible, durable and easy to wear as possible. Nothing more and nothing less…

The new Oris Artix family welcomes its newest member: the Oris Artix Complication. There is more to this latest addition than meets the eye.

This is the first Oris watch ever to have a moonphase, weekday and month display and the famous Oris developed Pointer Calendar. It’s an amazing amount of Oris features packed into one elegant watch.

The features will be a hit with watch enthusiasts, and design purists will love the simple, sophisticated and elegant look.

The silver dial is made up of two parts, giving it a 3D effect. It’s the perfect subtle background for all of the features that make this watch unique…

Retired ten years ago, the SR-71 Blackbird stealth aircraft from Lockheed Martin remains the record holder for flight speed and altitude. The Swiss Made SR-71 Blackbird chronograph watches became part of the Luminox Lockheed Martin collection in 2005, and this year Luminox introduces two new versions of its well received numbered Limited Edition Valjoux Chronograph…