Casio G-SHOCK is set to release a new lineup of Garish Color timepieces this July. The recent assortment of Garish Color watches come in black and white as well as brown and gold tones with subtle bursts of metallic. Devised to withstand immense shock and water resistance, the latest run of Garish Color models are perfect for the long summer days by the beach as they are equipped with advanced performance technology perfect for an adventurous summer lifestyle.

Two of the new models, the GA110GW-7A and GA110BR-5A, showcase a layered analog and digital display and come in either white with a black dial or brown with a gold dial…

Casio G-SHOCK will release two new timepieces inspired by desert sand terrain this June. The Military Sand collection stays true to G-SHOCK’s brand ethos of toughness and durability. The DW6900 is a classic G-SHOCK style that has been reinvented into the DW6900SD-8, while the XL GA100 becomes the GA100SD-8A for this collection. Both men’s watches are a harmonious representation of style and functionality, traits G-SHOCK has fully embodied over the past thirty years of the brand’s history.

With the trend of combat fatigue taking full force, Casio G-SHOCK is thrilled to announce a fashionable alternative to the camouflage movement for the summer…

In conjunction with the year-long celebration of the brand’s 30th Anniversary, Casio G-SHOCK is proud to announce its most recent collaborative timepiece with legendary surfboard manufacturer, Channel Islands. As Casio G-SHOCK is known for its tough and durable timepieces, and with Al Merrick’s brand of Channel Islands Surfboards constantly recognized as producing the highest quality performance surfboards, it is only natural that the two heritage brands partner together to create the new GLX150CI-1.

The new GLX150CI-1 comes equipped with many functions and features that make it at home in the water…

Casio is thrilled to release the new tone-on-tone and color block series of G-SHOCK watches just in time for the warmer months ahead. The latest styles introduce a delivery of vivid color-ways built with G-SHOCK’s superior durability.

Designed for the fashion conscious male with an equally active lifestyle, the GAC100AC-2A is a full analog timepiece that features a storm-blue resin strap and case with matching color around the inner bezel and time indicators…

Casio is excited to introduce its first marine-inspired timepiece to its popular EDIFICE collection. The EMA100-1AV adds a new twist to the line with a stylish blue and black design that is reminiscent of water, as well as a powerful feature set including water resistance up to 200 meters, a tide indicator and a moon graph.

“The EMA100-1AV's enhanced features are designed for a seamless transition from the beach to the boardroom," said Shigenori Itoh, Chairman and CEO of Casio "This timepiece is unlike any EDIFICE we have released thus far and symbolizes our commitment to providing consumers with stylish, yet versatile timepieces…

Casio, is pleased to announce a new timepiece in its popular EDIFICE men’s watch collection, the ERA200DB-1AV. With advanced technological features and sophisticated style, Casio’s ERA200DB-1AV is designed for both professional and personal lifestyles making it the ideal addition to any man’s wardrobe…

Casio announces its newest addition to the G-Aviation lineup, the first in the line to be equipped with Twin Sensor capabilities of Digital Compass and Thermometer. The unique design of the digital compass indicates North with a needle indicator as well as bearing within one of two digital windows.

An airplane motif sub-dial structure within the watch face indicates the mode of the watch. A direct compass button on the side of the watch provides easy access to the directional readings…

Casio, once again combined technology and functionality with style through the introduction of their latest G-Shock, the GD350. This new G-Shock was engineered for those special secret missions that demand precision and stealth. The countdown timer function has a large, easily identifiable button for direct access and sure operation under the toughest of conditions.

When the GD350 timer reaches the end of its countdown, alerts are issued by either a vibration or a tone plus LED flash operation. The large face of the GD350 is configured to ensure that the countdown timer is easily seen in the dark…

Casio announces its new Crosshatch Patterned watch. The funky design of the watch’s surface gives it a rough and tough look that is synergetic with G-Shock’s brand identity.

The crosshatch design has been achieved by the application of a 3-D paint technology across the entire watch band, watch case and dial plate, giving it a textured look and feel. It is also accented by a silver front button displaying the G-SHOCK “G” complimenting the crosshatch design of the watch…

Casio is proud to announce the launch of its latest Pro Trek watch - the PRG260. Designed for adventure-seekers and lovers of the great outdoors, the PRG260 is a resilient high-performance timepiece that offers a variety of different features such as a duplex LCD display, Casio’s one-touch Triple Sensor Technology and Tough Solar Power…