Delivering a distinct fashion statement, Casio America, Inc. introduces an extension to the Mirror Face Collection from its shock and water resistant G-Shock line, the DW6900SB. The rich metallic bodies paired with mirrored facades add a refreshing twist to the most recognized G-Shock DW6900 style and continue with Spring 2010’s wildly popular first generation of Mirror Face Timepieces…

To build watches that perform on the open ocean has always been the most severe challenge of the watchmaker's art. With the launch of Velatura in 2007, SEIKO rose to this challenge with a collection characterized by robustness, high functionality and durability. For 2010, the Velatura collection is further expanded, with four new creations, all of which are aimed at the young sailor, professional or recreational, who seeks to win.

In 2007, SEIKO was selected as the Watch Partner of the International 49er Class Association. The 49er is the fastest boat in the Olympic regatta and provides even the world’s very best sailors with a daunting challenge…

Heeding the call of watch aficionados and G-Shock fans worldwide, Casio America Inc. proudly debuts the G-Shock X-Large Combi (GA100). A formidable analog and digital wrist watch, the GA100 features an extra large 55.0 x 51.2 x 16.9 mm case.

Upholding the distinct G-Shock lineage, the GA100 features the “Three Eyes” (found on its predecessors the DW5900, DW6900 and GW-500) while maintaining unsurpassed water and shock resistance native to all G-Shock watches. A soon-to-be collector’s item, the GA100 includes a riveted dial ring and embossed index that creates a three-dimensional effect on the watch face…

Never shy about trendsetting timepieces, Casio America Inc. unveils the new G-Shock X-Large Vivid Color Combi (GA110). Uncompromising in size and color, the GA110 features a 55.0 x 51.2 x 16.9 mm sized case with impressive combined analog and digital functions.

Defiantly monochromatic, the GA110 is available in three eye candy colors: superb cyan (GA110-2A), electric fuchsia (GA110-4) and acid kelly green (GA110-3) each with coordinated band, bezel, hands, and face. The innovative construction of the GA110 timepiece forms a unique multidimensional façade, at the same time holding true to the G-Shock pillars of superior water and shock resistance…

Casio G-Shock has collaborated with the irreverent and iconic rapper REDMAN. Similar to G-Shock, REDMAN is a classic and durable brand. Both have stood the test of time and have continued to become increasingly popular since their debut.

"G-Shock is tough and durable, but still raw to the core. I wanted a model that I could wear on my wrist with confidence", said legendary rapper REDMAN. "To me, the color red represents taking it to the maximum, just like when I hit the stage. I give my fans my all at live shows—stage dives, all the hits, and the best performance they've seen."

G-Shock and UK based street wear label, maharishi, are pleased to unveil their first collaboration - a limited edition chronograph, inspired by the dazzle paint scheme used on Navy battleships to confuse German torpedo operators during World War I. The GA110HM-7A graphic black and white "Bambazzle" patterned watch, seamlessly combines maharishi's progressive designs with G-Shock's rugged and tough technology.

"The collaboration with G-Shock came about as both brands possess similar values," said Hardy Blechman, Head Designer of maharishi. "Maharishi is still a small independent company, without holding the G-Shock ethos of never giving up, we would have never survived…

Casio is proud to unveil two new concepts for high-performance analog watches. The first is the G-SHOCK GPW1000, the world’s first watch with a hybrid system for receiving Global Positioning System (GPS) information and Radio Wave signals. The second is the EDIFICE EQB-500, which enables users to link their smartphone using Bluetooth v4.0 technology. Both timepieces will be on display at Baselworld 2014 in Switzerland in Casio’s booth, Hall 1, B13…

Always answering the call of the demanding professionals using the brand as Essential Gear, Luminox unveils the Sea, Air and Land - Series of timepieces. All watches in this new series are durable, legible and specially designed for real world use.

Luminox supplies professionals around the world – military, law enforcement, SWAT teams, Navy SEALs, fighter pilots, border patrols and more – so the brand has split this new offering into the different domains in which these users operate: Sea, Air and Land. All models in this 3050 series are crafted of a 44mm carbon reinforced polymer…

With the goal of creating a classic watch design unaffected by fads, the Todd Jordan x G-Shock collaboration (DW5600TOD-6) is based on the iconic DW5600, which is reminiscent of the very first G-Shock, the DW5000.

Originally a professional skateboarder, Todd Jordan is now a renowned photographer in New York. He is best known for his style of capturing life in New York, often taking passersby as subjects for his photos.

"The DW5600 was the first G-Shock model that I owned. I remember that watch well. It still has a sentimental value to me, so it's really nice to be able to make my own 5600," said Todd Jordan. "I just wanted the DW5600TOD-6 to look simple…

Casio America, Inc.’s G-Shock brand is 25 years strong with the release of the limited edition gray skeleton — DW5025D-8.

The design and technology is adapted from the original G-Shock which has set standards with its ruggedness and shock resistance, but features a see through light gray band and bezel. A 25th anniversary logo is engraved on the case back marking its uniqueness.

In 1983, a Casio engineer designed a watch that would withstand a fall from atop a three-story building, creating the world’s toughest watch…