Following its 30th anniversary, G-SHOCK looks to the future; driving the brand into the contemporary women’s fashion space with the launch of its first watch line exclusively designed for women.

The G-SHOCK S Series is created for the influential, fashion forward woman that seeks a sportswear-inspired toughness to add to her modern style, while valuing advanced technology and precision in a fashion accessory piece.

Impeccably designed to represent female values, the S Series goes beyond the typical fashion watch to withstand the wear and tear of a modern and active lifestyle…

Casio America Inc. introduces advanced timepiece technology with superior performance in the new G-Shock G-Aviation (GW3000). An inevitable evolution to G-Aviation collection, the GW3000 provides a bigger case, at 52mm with high contrast markings, making it a statement piece for any male wardrobe.

Taking design cues from aircraft flight panel indicators, the new G-Aviation features a triple layered dial and frame display structure that gives the watch face a three-dimensional feel while increasing overall visibility. Brilliantly fabricated, the forged polyhedral metal bezel creates a uniquely handsome protective finish…

Dee & Ricky, the New York based fashion design duo, have lent their trademark retro style to the latest edition to the G-Shock Family, the GA110DR-1A. This limited edition chronograph perfectly pairs an extra-large analog/digital with the Dee & Ricky design sensibility seen on fashion runways and metropolitan sidewalks worldwide.

The GA110DR-1A uses rudimentary building blocks as a starting point, the design draws on primary colors to mimic the appearance of a toy watch. Like the duo’s signature Lego®-based designs, all the details pop against the black backdrop…

With the goal of creating a classic watch design unaffected by fads, the Todd Jordan x G-Shock collaboration (DW5600TOD-6) is based on the iconic DW5600, which is reminiscent of the very first G-Shock, the DW5000.

Originally a professional skateboarder, Todd Jordan is now a renowned photographer in New York. He is best known for his style of capturing life in New York, often taking passersby as subjects for his photos.

"The DW5600 was the first G-Shock model that I owned. I remember that watch well. It still has a sentimental value to me, so it's really nice to be able to make my own 5600," said Todd Jordan. "I just wanted the DW5600TOD-6 to look simple…

G-Shock and UK based street wear label, maharishi, are pleased to unveil their first collaboration - a limited edition chronograph, inspired by the dazzle paint scheme used on Navy battleships to confuse German torpedo operators during World War I. The GA110HM-7A graphic black and white "Bambazzle" patterned watch, seamlessly combines maharishi's progressive designs with G-Shock's rugged and tough technology.

"The collaboration with G-Shock came about as both brands possess similar values," said Hardy Blechman, Head Designer of maharishi. "Maharishi is still a small independent company, without holding the G-Shock ethos of never giving up, we would have never survived…

Capping off the celebration of their 30th anniversary, G-SHOCK is honored to announce the final installments in a series of highly collectible and sought-after 30th Anniversary limited edition models. Capturing G-SHOCK toughness in the vivid yellow associated with lightning, this collection seamlessly combines both the legendary shock resistant structure with high performance functionality for professionals and avid timepiece enthusiasts alike.

The newest design in the collection is based on the best-selling DW6900, taking the recently released, GDX6900 and releasing it in conjunction with two versions of the icon FROGMAN of the Master of G Collection…

G-SHOCK debuts a new look for Spring Summer 2014 with the launch of two new men’s watch models within its classic series.

The analog only GAC110 features Arabic numerals at the 12 o’clock position and minute markers around the outer rim. This XL (52.7mm case) collection is available in subtle matte black with red accents (GAC110-1A) as well as in a distinct deep purple with contrasting neon green accents (GAC110-6A).

The three GA310 models feature Arabic numerals at both the 12 and 6 o’clock positions and seamlessly combine fashion and function with its hybrid analog/digital format (ana-digi)…

This spring, Casio Baby-G is sporting its newest model, the BGA117, showcasing a simple and fashion-forward style. Combining the timeless look of a matte black band and a fun pop of neon color, these new women’s watches are perfect for the sporty yet fashionable female.

Baby-G reconnects with its inner “glow” this March, introducing three new neon shades. Each colorway adds just the right pop of color to complement the effortlessly chic style, giving them a coveted “boyfriend look.” The matte finish black resin band and ion plated stainless steel bezel bring out the radiance of the neon accenting…

Casio introduces a perfect balance of strength and style with their new suite of oversized classic 6900 models - the GDX6900 collection. Continuing in the tradition of true performance innovation, G-SHOCK has turned their attention to the ever-popular 6900 model to make it almost 10% bigger; pumped full of additional features for a new generation of both G-SHOCK and basketball fans alike.

Due to the large number of customer requests, G-SHOCK has spent the last two years reengineering the iconic 6900 model into a large case format - no simple feat. Increasing the watch’s size means increasing its weight, and therefore the shock incurred when dropped…

G-SHOCK celebrates the arrival of spring with their new Sporting Colors collection; three rich color-ways across the popular GD120 G-SHOCK series that celebrate athleticism and style.

With a nod to popular team sport colors, the three new color-ways in the GD120 model – defining black, bold blue, and eye – catching green – compliment a digital watch face with contrast detailing.

The GD120TS-1 features a black case and strap with red accents, while the GD120TS-3 features a green case and strap with white accents…